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Sonic Packaging: How Packaging Sounds Influence Multisensory Product Evaluation · Study

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ChapterSonic Packaging: How Packaging Sounds Influence Multisensory Product Evaluation

Qian Janice Wang2018

Chapter2018

Sonic Packaging: How Packaging Sounds Influence Multisensory Product Evaluation

Qian Janice Wang · Charles J. Spence

25 citations·0/0 files stored·Springer eBooks

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Consumer Packaging Perceptions and Trends Consumer Retail Behavior Studies Multisensory perception and integration

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References

2004Metacognitive Experiences in Consumer Judgment and Decision Making 1993What in the World Do We Hear?: An Ecological Approach to Auditory Event Perception 2000Designing Pleasurable Products 2004THE ROLE OF AUDITORY CUES IN MODULATING THE PERCEIVED CRISPNESS AND STALENESS OF POTATO CHIPS 1998Parchment-skin illusion: sound-biased touch 2011Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism 2010Natural cross-modal mappings between visual and auditory features 2002Packaging as Brand Communication: Effects of Product Pictures on Consumer Responses to the Package and Brand

Cited by

2021Sound in the Context of (Multi)Sensory Marketing 2020The Influence of Auditory Cues on Bodily and Movement Perception 2020Shitsukan — the Multisensory Perception of Quality 2021The multisensory design of pharmaceuticals and their packaging 2021Connecting food consumers to organisations, peers, and technical devices: The potential of interactive communication technology to support consumers’ value creation

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2021Sound in the Context of (Multi)Sensory Marketingchapter · 8 shared references 2022Visual communication via the design of food and beverage packagingreview · 8 shared references 2012Auditory contributions to flavour perception and feeding behaviourreview · 6 shared references 2016Multisensory Packaging Designchapter · 6 shared references 2015Sensory expectations elicited by the sounds of opening the packaging and pouring a beveragearticle · 6 shared references 2020Shitsukan — the Multisensory Perception of Qualityreview · 6 shared references

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Year2018

Typechapter

Published2018-11-28

VenueSpringer eBooks

Languageen

Citations25

Files0 public / 0

ShelfConsumer Packaging Perceptions and Trends

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doi10.1007/978-3-319-94977-2_5

openalex_workW2902271735

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2020Searching for the sound of premium beer

2021Promoting Healthier Drinking Habits: Using Sound to Encourage the Choice for Non-Alcoholic Beers in E-Commerce

2021User experience design approaches for accommodating high “need for touch” consumers in ecommerce