References

• 1987Dimensions of Consumer Expertise4,373 cited
• 1987Consumer Ethnocentrism: Construction and Validation of the CETSCALE2,991 cited
• 1985The Effects of Product Class Knowledge on Information Search Behavior1,994 cited
• 2008When consumers and brands talk: Storytelling theory and research in psychology and marketing641 cited
• 2010Brand‐consumer storytelling theory and research: Introduction to a Psychology & Marketing special issue318 cited
• 2003The role of consumer ethnocentrism in food product evaluation210 cited
• 2013Website and Social Media Usage: Implications for the Further Development of Wine Tourism, Hospitality, and the Wine Sector78 cited
• 2013Perceived risk, risk-reduction strategies (RRS) and consumption occasions76 cited
• 2013A cross-cultural study of wine consumers with respect to health benefits of wine74 cited
• 2018The effect of wine knowledge type on variety seeking behavior in wine purchasing59 cited
• 2018The influence of product knowledge on the relative importance of extrinsic product attributes of wine54 cited
• 2016Consumer knowledge affects valuation of product attributes: Experimental results for wine52 cited
• 2016Further exploration of subjective knowledge in the wine sector22 cited
• 2016Influence of Wine Education on Wine Hedonic and Confidence Ratings by Millennial Wine Consumers of Different Ethnicities