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New Advertising Agency Roles in the Ever-Expanding Media Landscape
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References

  • 1979The Social Psychology of Organizations.12,235 cited
  • 1994Qualitative Communication Research Methods5,404 cited
  • 1995Learning from Strangers: The Art and Method of Qualitative Interview Studies3,586 cited
  • 1994Analysis and Interpretation of Qualitative Data in Consumer Research2,938 cited
  • 2004The Production of Culture Perspective705 cited
  • 2001Ecologies of Creativity: The Village, the Group, and the Heterarchic Organisation of the British Advertising Industry460 cited
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  • 1998Planning Media Schedules in the Presence of Dynamic Advertising Quality311 cited
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  • 2000Silent Running: Tacit, Discursive and Psychological Aspects of Management in a Top UK Advertising Agency

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83 cited
  • 2005Encoding Advertisements: The Creative Perspective63 cited
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    • 2022A comprehensive approach to the study of advertising execution and its effects15 cited
    • 2025Generative artificial intelligence in advertising. Field applications in Rio de Janeiro and Catalonia13 cited
    • 2024Traditional agencies on bridges: How is digital transformation changing business models?9 cited