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Multisensory Consumer-Packaging Interaction (CPI): The Role of New Technologies
16 references·1 citing·40 second hop
Multisensory Consumer-Packaging Interaction (CPI): The Role of New Technologies (2018)Multisensory Consumer-Packaging Interacti…Advances in Consumer Research (2025)Advances in Consumer ResearchWelcome to the experience economy (2019)Welcome to the experience eco…Store Atmospherics: A Multisensory Perspective (2014)Store Atmospherics: A Multise…The role of brand experience and affective commitment in determining brand loyalty (2011)The role of brand experience …An Odyssey into Virtual Worlds: Exploring the Impacts of Technological and Spatial Environments on Intention to Purchase Virtual Products1 (2011)An Odyssey into Virtual World…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Nudge: improving decisions about health, wealth, and happiness (2008)Nudge: improving decisions ab…Adoption of Virtual Try-on technology for online apparel shopping (2008)Adoption of Virtual Try-on te…The importance of packaging attributes: a conjoint analysis approach (2007)The importance of packaging a…The Different Roles of Product Appearance in Consumer Choice * (2004)The Different Roles of Produc…Packaging and purchase decisions (2004)Packaging and purchase decisi…Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence (2002)Impact of 3-D Advertising on …Welcome to the experience economy. (1998)Welcome to the experience eco…Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality (1994)Marketing Universals: Consume…A Catastrophe Model for Developing Service Satisfaction Strategies (1992)A Catastrophe Model for Devel…Basic Marketing: A Managerial Approach (1978)Basic Marketing: A Managerial…Role of green and multisensory packaging in environmental sustainability: Evidence from FMCG sector of Pakistan (2023)Role of green and multisensor…The Senses Considered as Perceptual Systems (1969)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Research in Organizational Behavior (1984)Factors influencing consumer perceptions of brand trust online (2004)Influencing the online consumer's behavior: the Web experience (2004)Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers’ Online Flow Experience (2012)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)The Economics of Organization: The Transaction Cost Approach (1981)Return on Quality (ROQ): Making Service Quality Financially Accountable (1995)An Experimental Investigation of Customer Reactions to Service Failure and Recovery Encounters (1998)The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing (2003)Advances in Consumer Research (2025)Basic objects in natural categories (1976)Possessions and the Extended Self (1988)Assessing the Self-service Technology Encounters: Development and Validation of SSTQUAL Scale (2011)What makes a destination beautiful? Dimensions of tourist aesthetic judgment (2014)Paving the way towards circular consumption: exploring consumer acceptance of refurbished mobile phones in the Dutch market (2015)Information and Consumer Behavior (1970)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)The Hidden Dimension (1973)The Reputational Landscape (1997)Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture (1999)A conceptual model of perceived customer value in e‐commerce: A preliminary investigation (2003)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement (2011)Understanding Customer Experience Throughout the Customer Journey (2016)The behaviour change wheel: A new method for characterising and designing behaviour change interventions (2011)Poverty Impedes Cognitive Function (2013)Using social and behavioural science to support COVID-19 pandemic response (2020)Communication and Control Processes in the Delivery of Service Quality (1988)Exploring the essence of memorable tourism experiences (2011)Value co-creation: concept and measurement (2014)The Changing Role of Marketing in the Corporation (1992)Evolving to a New Dominant Logic for Marketing (2003)Competing through service: Insights from service-dominant logic (2006)Understanding Consumer Conversations Around Ads in a Web 2.0 World (2011)Social media and sports: driving fan engagement with football clubs on Facebook (2017)The Effects of Instagram Use, Social Comparison, and Self-Esteem on Social Anxiety: A Survey Study in Singapore (2020)Customer experience management: toward implementing an evolving marketing concept (2015)
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References

  • 2008Nudge: improving decisions about health, wealth, and happiness11,572 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 1998Welcome to the experience economy.3,099 cited
  • 2019Welcome to the experience economy2,562 cited
  • 1978Basic Marketing: A Managerial Approach1,663 cited
  • 2025Advances in Consumer Research1,129 cited
  • 1994Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality1,083 cited
  • 2004The Different Roles of Product Appearance in Consumer Choice *912 cited
  • 1992A Catastrophe Model for Developing Service Satisfaction Strategies812 cited
  • 2002Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence779 cited
  • 2007The importance of packaging attributes: a conjoint analysis approach717 cited
  • 2008Adoption of Virtual Try-on technology for online apparel shopping670 cited
  • 2014Store Atmospherics: A Multisensory Perspective666 cited
  • 2011An Odyssey into Virtual Worlds: Exploring the Impacts of Technological and Spatial Environments on Intention to Purchase Virtual Products1599 cited
  • 2011

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The role of brand experience and affective commitment in determining brand loyalty
580 cited
  • 2004Packaging and purchase decisions563 cited
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    • 2023Role of green and multisensory packaging in environmental sustainability: Evidence from FMCG sector of Pakistan17 cited