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Customer Value-Based Management: Competitive Implications · Study

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PreprintCustomer Value-Based Management: Competitive Implications

Upender Subramanian2011

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Preprintgreen2011

Customer Value-Based Management: Competitive Implications

Upender Subramanian · Jagmohan Singh Raju · Z. John Zhang

7 citations·0/0 files stored·SSRN Electronic Journal

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Customer churn and segmentation Customer Service Quality and Loyalty Consumer Market Behavior and Pricing

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References

1982A Theory of Auctions and Competitive Bidding 1996CUSTOMER POWER, STRATEGIC INVESTMENT, AND THE FAILURE OF LEADING FIRMS 2004A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy 1990Credit-Worthiness Tests and Interbank Competition 2005The Targeting of Advertising 2005Making Customer Relationship Management Work: The Measurement and Profitable Management of Customer Relationships 1997Paying Customers to Switch 1999Dynamic Competition with Customer Recognition

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2007Customer Equity: Measurement, Management and Research Opportunitiesarticle · 8 shared references 2016Strategic Implications of Keeping Product Value Secret from Competitor’s Customersarticle · 7 shared references 2007Optimal Marketing Strategies for a Customer Data Intermediaryarticle · 6 shared references 2012Behaviour-based price discrimination with elastic demandreport · 6 shared references 2011Hide and Seek: Costly Consumer Privacy in a Market with Repeat Purchasespreprint · 6 shared references 2004Quality of Information and Oligopolistic Price Discriminationarticle · 5 shared references

Details

Year2011

Typepreprint

Published2011-01-01

VenueSSRN Electronic Journal

ISSN-L1556-5068

Languageen

Citations7

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.2139/ssrn.1798806

openalex_workW290335348

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