SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Customer Value-Based Management: Competitive Implications
16 references·0 citing·52 second hop
Customer Value-Based Management: Competitive Implications (2011)Customer Value-Based Management: Competit…Targeted Advertising Strategies on Television (2006)Targeted Advertising Strategi…The Targeting of Advertising (2005)The Targeting of AdvertisingMaking Customer Relationship Management Work: The Measurement and Profitable Management of Customer Relationships (2005)Making Customer Relationship …Information Acquisition Under Uncertainty in Credit Markets (2005)Information Acquisition Under…Handbook of Quantitative Supply Chain Analysis (2004)Handbook of Quantitative Supp…A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy (2004)A Customer Lifetime Value Fra…Competitive One-to-One Promotions (2002)Competitive One-to-One Promot…Individual Marketing with Imperfect Targetability (2001)Individual Marketing with Imp…Customer Profitability in a Supply Chain (2001)Customer Profitability in a S…Pay to Switch or Pay to Stay: Preference-Based Price Discrimination in Markets with Switching Costs (2000)Pay to Switch or Pay to Stay:…Dynamic Competition with Customer Recognition (1999)Dynamic Competition with Cust…Paying Customers to Switch (1997)Paying Customers to SwitchCUSTOMER POWER, STRATEGIC INVESTMENT, AND THE FAILURE OF LEADING FIRMS (1996)CUSTOMER POWER, STRATEGIC INV…Competitive Coupon Targeting (1995)Competitive Coupon TargetingCredit-Worthiness Tests and Interbank Competition (1990)Credit-Worthiness Tests and I…A Theory of Auctions and Competitive Bidding (1982)A Theory of Auctions and Comp…COUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS (1961)Auctions of Shares (1979)Good News and Bad News: Representation Theorems and Applications (1981)Optimal Auction Design (1981)Toward a synthesis of the resource‐based and dynamic‐capability views of rent creation (2001)Field Experiments (2004)Experimental and Quasi-Experimental Designs for Research (1963)Case Study Research: Design and Methods (1984)The dynamics of product innovation and firm competences (2002)Exploitation, Exploration, and Process Management: The Productivity Dilemma Revisited (2003)Ambidexterity as a dynamic capability: Resolving the innovator's dilemma (2008)External Control of Organizations: Resource Dependence Perspective (2011)A Price Discrimination Theory of Coupons (1984)Competitive Promotional Strategies (1988)Stability in Competition (1990)E-Customization (2003)How Should Consumers’ Willingness to Pay be Measured? An Empirical Comparison of State-of-the-Art Approaches (2011)The Economics of Privacy (2016)The Commitment-Trust Theory of Relationship Marketing (1994)Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Customer Engagement as a New Perspective in Customer Management (2010)Toward a theory of customer engagement marketing (2016)Understanding Customer Experience Throughout the Customer Journey (2016)Econometric Analysis of Panel Data (2021)Competitive advantage, creating and sustaining superior performance (1985)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Reducing Buyer Search Costs: Implications for Electronic Marketplaces (1997)Online Display Advertising: Targeting and Obtrusiveness (2011)Personalization in personalized marketing: Trends and ways forward (2022)Long-Term Manufacturer-Supplier Relationships: Do They Pay off for Supplier Firms? (1995)Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development (2003)A Customer Relationship Management Roadmap: What is Known, Potential Pitfalls, and Where to Go (2005)Linking marketing capabilities with profit growth (2009)Customer experience quality: an exploration in business and consumer contexts using repertory grid technique (2010)Equilibrium in Competitive Insurance Markets: An Essay on the Economics of Imperfect Information (1976)Credit Rationing in Markets with Imperfect Information (1981)Distance, Lending Relationships, and Competition (2005)Lending Booms and Lending Standards (2006)Distance and Private Information in Lending (2010)Advertising as Information (1974)A Model of Sales. (1980)Price and Advertising Signals of Product Quality (1986)Targeted advertising and advertising avoidance (2013)Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services (2013)Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising (2021)Markets with Consumer Switching Costs (1987)The Competitiveness of Markets with Switching Costs (1987)Competition when Consumers have Switching Costs: An Overview with Applications to Industrial Organization, Macroeconomics, and International Trade (1995)Digital Economics (2019)Consumer Privacy and the Market for Customer Information (2004)Price Cycles in Markets with Customer Recognition (2004)Chapter 31 Coordination and Lock-In: Competition with Switching Costs and Network Effects (2006)
this work references cited by second hop

References

  • 1982A Theory of Auctions and Competitive Bidding3,770 cited
  • 1996CUSTOMER POWER, STRATEGIC INVESTMENT, AND THE FAILURE OF LEADING FIRMS2,554 cited
  • 2004A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy948 cited
  • 1990Credit-Worthiness Tests and Interbank Competition589 cited
  • 2005The Targeting of Advertising522 cited
  • 2005Making Customer Relationship Management Work: The Measurement and Profitable Management of Customer Relationships421 cited
  • 1997Paying Customers to Switch390 cited
  • 1999Dynamic Competition with Customer Recognition382 cited
  • 1995Competitive Coupon Targeting373 cited
  • 2001Individual Marketing with Imperfect Targetability341 cited
  • 2001Customer Profitability in a Supply Chain329 cited
  • 2002Competitive One-to-One Promotions296 cited
  • 2000Pay to Switch or Pay to Stay: Preference-Based Price Discrimination in Markets with Switching Costs237 cited
  • 2004Handbook of Quantitative Supply Chain Analysis209 cited
  • 2006Targeted Advertising Strategies on Television72 cited
  • 2005Information Acquisition Under Uncertainty in Credit Markets

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

20 cited

Cited by

No citing works inside the corpus for this window.