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Which can affect more? Cause marketing or cause-related marketing
16 references·1 citing·48 second hopsampled
Which can affect more? Cause marketing or cause-related marketing (2018)Which can affect more? Cause marketing or…The impact of corporate social responsibility (CSR) and customer trust on the restoration of loyalty after service failure and recovery (2013)The impact of corporate socia…The challenges of Islamic branding: navigating emotions and halal (2011)The challenges of Islamic bra…How does corporate social responsibility create value for consumers? (2011)How does corporate social res…Fear, guilt, and shame appeals in social marketing (2009)Fear, guilt, and shame appeal…Corporate social responsibility and bank customer satisfaction (2008)Corporate social responsibili…eTailQ: dimensionalizing, measuring and predicting etail quality (2003)eTailQ: dimensionalizing, mea…Angry Customers don't Come Back, They Get Back: The Experience and Behavioral Implications of Anger and Dissatisfaction in Services (2003)Angry Customers don't Come Ba…The Effect of Relational Constructs on Customer Referrals and Number of Services Purchased from a Multiservice Provider: Does Age of Relationship Matter? (2002)The Effect of Relational Cons…Customer loyalty in e-commerce: an exploration of its antecedents and consequences (2002)Customer loyalty in e-commerc…The boundaries of strategic corporate social responsibility (2001)The boundaries of strategic c…Commercial Friendships: Service Provider-Client Relationships in Context (1999)Commercial Friendships: Servi…Customer voluntary performance: Customers as partners in service delivery (1997)Customer voluntary performanc…The Behavioral Consequences of Service Quality (1996)The Behavioral Consequences o…Voice, Exit, and Negative Word-of-Mouth Behaviors: An Investigation Across Three Service Categories (1990)Voice, Exit, and Negative Wor…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…The Impact of Physically Attractive Models on Advertising Evaluations (1977)The Impact of Physically Attr…Aligning company's business goals, social responsibility and employee happiness in the banking industry (2023)Aligning company's business g…A Paradigm for Developing Better Measures of Marketing Constructs (1979)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The influence of online product recommendations on consumers’ online choices (2004)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Measuring Service Quality: A Reexamination and Extension (1992)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Understanding Customer Experience Throughout the Customer Journey (2016)The Commitment-Trust Theory of Relationship Marketing (1994)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Switching barriers and repurchase intentions in services (2000)Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities (2010)Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities (2014)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Customer perceptions of e‐service quality in online shopping (2005)Consumer e-shopping acceptance: Antecedents in a technology acceptance model (2008)From e-commerce to social commerce: A close look at design features (2012)Comparative fit indexes in structural models. (1990)Relationship Marketing Activities, Commitment, and Membership Behaviors in Professional Associations (2000)Spreading the Word: Investigating Antecedents of Consumers' Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context (2005)The Cognitive Structure of Emotions (1988)Emotion And Adaptation (1991)A Theory of Regret Regulation 1.0 (2007)Customer betrayal and retaliation: when your best customers become your worst enemies (2007)How Online Product Reviews Affect Retail Sales: A Meta-analysis (2014)A Three-Dimensional Conceptual Model of Corporate Performance (1979)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)Corporate Social Responsibility (CSR): Theory and Practice in a Developing Country Context (2006)Corporate Social Responsibility and Resource-Based Perspectives (2006)The Social Responsibility of Business Is to Increase Its Profits (2007)A literature review of the history and evolution of corporate social responsibility (2019)From Acts To Dispositions The Attribution Process In Person Perception (1965)What is beautiful is good. (1972)The processes of causal attribution. (1973)Exploring the relationship between celebrity endorser effects and advertising effectiveness (2008)Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent (2017)Trust me, trust me not: A nuanced view of influencer marketing on social media (2021)A General Approach to Confirmatory Maximum Likelihood Factor Analysis (1969)Intraclass Reliability Estimates: Testing Structural Assumptions (1974)Significance tests and goodness of fit in the analysis of covariance structures. (1980)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)A Three-Component Model of Customer to Service Providers (2004)The four levels of loyalty and the pivotal role of trust: a study of online service dynamics (2004)Customer Engagement as a New Perspective in Customer Management (2010)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error113,385 cited
  • 1996The Behavioral Consequences of Service Quality11,994 cited
  • 2002Customer loyalty in e-commerce: an exploration of its antecedents and consequences2,379 cited
  • 2003eTailQ: dimensionalizing, measuring and predicting etail quality2,340 cited
  • 2001The boundaries of strategic corporate social responsibility1,357 cited
  • 1997Customer voluntary performance: Customers as partners in service delivery1,338 cited
  • 1999Commercial Friendships: Service Provider-Client Relationships in Context1,200 cited
  • 1977The Impact of Physically Attractive Models on Advertising Evaluations1,017 cited
  • 2003Angry Customers don't Come Back, They Get Back: The Experience and Behavioral Implications of Anger and Dissatisfaction in Services899 cited
  • 2002The Effect of Relational Constructs on Customer Referrals and Number of Services Purchased from a Multiservice Provider: Does Age of Relationship Matter?721 cited
  • 2011The challenges of Islamic branding: navigating emotions and halal503 cited
  • 1990Voice, Exit, and Negative Word-of-Mouth Behaviors: An Investigation Across Three Service Categories479 cited
  • 2011How does corporate social responsibility create value for consumers?409 cited
  • 2009Fear, guilt, and shame appeals in social marketing

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373 cited
  • 2013The impact of corporate social responsibility (CSR) and customer trust on the restoration of loyalty after service failure and recovery344 cited
  • 2008Corporate social responsibility and bank customer satisfaction274 cited
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    • 2023Aligning company's business goals, social responsibility and employee happiness in the banking industry13 cited