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An investigation into the relationship between customer relationship marketing and customer retention: superstore retailing context in Bangladesh
16 references·0 citing·39 second hop
An investigation into the relationship between customer relationship marketing and customer retention: superstore retailing context in Bangladesh (2018)An investigation into the relationship be…Customer Experience Management in Retailing: An Organizing Framework (2009)Customer Experience Managemen…Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effec…The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention (2005)The Effects of Customer Satis…The relationship marketing process: communication, interaction, dialogue, value (2004)The relationship marketing pr…Services Marketing: Integrating Customer Focus Across the Firm (2004)Services Marketing: Integrati…Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Consumer Trust, Value, and Lo…The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development (1997)The impact of customer satisf…An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)An Examination of the Nature …Building Service Relationships: It's all about Promises (1995)Building Service Relationship…An Integrated Model of Buyer-Seller Relationships (1995)An Integrated Model of Buyer-…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relatio…Customer Satisfaction, Market Share, and Profitability: Findings from Sweden (1994)Customer Satisfaction, Market…Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Customer Satisfaction, Market…Measuring Service Quality: A Reexamination and Extension (1992)Measuring Service Quality: A …Zero defections: quality comes to services. (1990)Zero defections: quality come…Prospect Theory: An Analysis of Decision under Risk (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Prospect theory: An analysis of decision under risk (1988)E-S-QUAL (2004)Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model (2004)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The American Customer Satisfaction Index: Nature, Purpose, and Findings (1996)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Quality, satisfaction and behavioral intentions (2000)A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Understanding Customer Experience Throughout the Customer Journey (2016)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)Trust and TAM in Online Shopping: An Integrated Model1 (2003)The Economic Institutions of Capitalism (1987)The Effects of Organizational Differences and Trust on the Effectiveness of Selling Partner Relationships (1997)Control Mechanisms and the Relationship Life Cycle: Implications for Safeguarding Specific Investments and Developing Commitment (2000)External Control of Organizations: Resource Dependence Perspective (2011)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Evolving to a New Dominant Logic for Marketing (2003)Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators (2008)What Drives Social Commerce: The Role of Social Support and Relationship Quality (2011)The role of data privacy in marketing (2016)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)A National Customer Satisfaction Barometer: The Swedish Experience (1992)The Behavioral Consequences of Service Quality (1996)Whence Consumer Loyalty? (1999)Understanding Service Convenience (2002)Trust and Reputation in the Sharing Economy: The Role of Personal Photos on Airbnb (2015)
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References

  • 1994The Commitment-Trust Theory of Relationship Marketing23,031 cited
  • 1992Measuring Service Quality: A Reexamination and Extension10,896 cited
  • 1997An Examination of the Nature of Trust in Buyer-Seller Relationships6,837 cited
  • 1990Zero defections: quality comes to services.5,435 cited
  • 1994Customer Satisfaction, Market Share, and Profitability: Findings From Sweden4,572 cited
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  • 1994Customer Satisfaction, Market Share, and Profitability: Findings from Sweden2,349 cited
  • 1995An Integrated Model of Buyer-Seller Relationships2,083 cited
  • 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis1,996 cited
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  • 2005The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention1,589 cited
  • 1994From Marketing Mix to Relationship Marketing1,460 cited
  • 1997The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development1,340 cited
  • 1995Building Service Relationships: It's all about Promises1,037 cited
  • 2004

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The relationship marketing process: communication, interaction, dialogue, value
1,029 cited
  • 2009Customer Experience Management in Retailing: An Organizing Framework1,023 cited
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