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MEMBANGUN NIAT BELI IPHONE MELALUI EWOM DAN BRAND IMAGE
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MEMBANGUN NIAT BELI IPHONE MELALUI EWOM DAN BRAND IMAGE (2018)MEMBANGUN NIAT BELI IPHONE MELALUI EWOM D…PERAN BRAND EQUITY DALAM MEMEDIASI PENGARUH WORD OF MOUTH TERHADAP NIAT BELI (2017)PERAN BRAND EQUITY DALAM MEME…Cara Menggunakan dan Memakai Path Analysis (Analisis Jalur) (2017)Cara Menggunakan dan Memakai …The Impact of Brand Image and Discounted Price on Purchase Intention in Outlet Mall: Consumer Attitude as Mediator (2016)The Impact of Brand Image and…The Impact of Perceived e-WOM on Purchase Intention: The Mediating Role of Corporate Image (2015)The Impact of Perceived e-WOM…Pengaruh Elektronik Word Of Mouth dan Brand Image Terhadap Purchase Intention Pada Konsumen Smartphone Samsung Yang Berbasis Android (2015)Pengaruh Elektronik Word Of M…Pengaruh Country Of Origin Produk Televisi LG Terhadap Niat Beli Konsumen Dengan Ekuitas Merek Sebagai Variabel Pemediasi (2015)Pengaruh Country Of Origin Pr…Pengaruh Citra Merek Terhadap Minat Beli (Survei Pada Mahasiswa Universitas Brawijaya Yang Menggunakan Pasta Gigi Pepsodent) (2015)Pengaruh Citra Merek Terhadap…The Effect of Electronic Word of Mouth on Brand Image and Purchase Intention An Application Concerning Cell Phone Brands for Youth Consumers in Turkey (2014)The Effect of Electronic Word…Consumers' perceptions, attitudes and purchase intention towards private label food products in Malaysia. (2012)Consumers' perceptions, attit…Dimensions of Brand Equity in the Chain Restaurant Industry (2011)Dimensions of Brand Equity in…Brand equity dilution through negative online word-of-mouth communication (2010)Brand equity dilution through…Pemasaran Jasa : Manusia, teknologi, strategi (2004)Pemasaran Jasa : Manusia, tek…Building strong brands (2003)Building strong brandsThe Psychology of Interpersonal Relations. (1958)The psychology of interpersonal relations. (1958)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The impact of brand communication on brand equity through Facebook (2015)eWOM source credibility, perceived risk and food product customer's information adoption (2016)The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge (2020)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Social media: The new hybrid element of the promotion mix (2009)Corporate social responsibility on customer behaviour: the mediating role of corporate image and customer satisfaction (2018)PERAN BRAND IMAGE MEMEDIASI PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP NIAT BELI (2019)The implications of eWOM adoption on the customer journey (2020)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The impact of nostalgia triggers on emotional responses and revisit intentions in luxury restaurants: The moderating role of hiatus (2012)Brand awareness, image, physical quality and employee behavior as building blocks of customer-based brand equity: Consequences in the hotel context (2019)How does corporate social responsibility transform brand reputation into brand equity? Economic and noneconomic perspectives of CSR (2020)Developing and validating a multidimensional consumer-based brand equity scale (2001)Electronic word-of-mouth in hospitality and tourism management (2007)PERAN BRAND IMAGE MEMEDIASI PENGARUH WORD OF MOUTH TERHADAP PURCHASE INTENTION (STUDI PADA PRODUK MIE SAMYANG HOT SPICY CHICKEN DI KOTA DENPASAR) (2018)The Role of Animosity, Religiosity, and Allocentrism in Shaping Purchase Intention through Ethnocentrism and Brand Image (2021)Corporate social responsibility, electronic word-of-mouth and customer loyalty in Vietnam’s banking sector (2022)An Information Processing Theory of Consumer Choice (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Behavior and Marketing Strategy (1990)The development of a consumer value proposition of private label brands and the application thereof in a South African retail context (2015)The Impact of Perceived Risks and Perceived Benefits to Improve an Online Intention among Generation-Y in Malaysia (2015)Personal intrinsic religiosity and product knowledge on halal product purchase intention (2019)PENGARUH KEMASAN, BRAND IMAGE DAN BRAND TRUST TERHADAP MINAT BELI KONSUMEN PADA PRODUK PANCAKE DURIAN SHARIE RADJANYA DI KOTA MATARAM (2017)BRAND IMAGE, PRODUCT KNOWLEDGE, DAN ELECTRONIC WORD OF MOUTH BERPENGARUH TERHADAP PURCHASE INTENTION (2020)PENGARUH CITRA MEREK DAN KUALITAS INFORMASI TERHADAP MINAT KONSUMEN BERBELANJA KEMBALI DI ZALORA (2020)The impact of person-organization fit on the corporate brand perception of employees and of customers (2005)The moderating effect of brand orientation on inter-firm market orientation and performance (2017)How can perceived consistency in marketing communications influence customer–brand relationship outcomes? (2019)ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH MENABUNG DI BANK JATENG SYARIAH (2019)The role of purchase intention in mediating the effect of perceived price and perceived quality on purchase decision (2020)Where you Look Depends on What you are Willing to Afford: Eye Tracking in Menus (2020)Faktor-Faktor Yang Mempengaruhi Profitabilitas Bank Syariah (2015)PERAN KESADARAN MEREK (BRAND AWARENESS) DALAM MEMEDIASI HUBUNGAN IKLAN OPPO DENGAN NIAT BELI KONSUMEN (2018)THE EFFECT OF ENVIRONMENTAL KNOWLEDGE, GREEN ADVERTISING AND ENVIRONMENTAL ATTITUDE TOWARD GREEN PURCHASE INTENTION (2018)Build Customer Loyalty with CRM and Brand Image (Case Study on Giant Citra Raya) (2017)Pengaruh Kualitas Produk Terhadap Loyalitas Pelanggan Kosmetik Wardah di Transmart Bahu Manado (2019)
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References

  • 2010Brand equity dilution through negative online word-of-mouth communication469 cited
  • 2015The Impact of Perceived e-WOM on Purchase Intention: The Mediating Role of Corporate Image238 cited
  • 2012Consumers' perceptions, attitudes and purchase intention towards private label food products in Malaysia.182 cited
  • 2017Cara Menggunakan dan Memakai Path Analysis (Analisis Jalur)153 cited
  • 2011Dimensions of Brand Equity in the Chain Restaurant Industry151 cited
  • 2014The Effect of Electronic Word of Mouth on Brand Image and Purchase Intention An Application Concerning Cell Phone Brands for Youth Consumers in Turkey126 cited
  • 2003Building strong brands120 cited
  • 2004Pemasaran Jasa : Manusia, teknologi, strategi39 cited
  • 2016The Impact of Brand Image and Discounted Price on Purchase Intention in Outlet Mall: Consumer Attitude as Mediator33 cited
  • 2015Pengaruh Citra Merek Terhadap Minat Beli (Survei Pada Mahasiswa Universitas Brawijaya Yang Menggunakan Pasta Gigi Pepsodent)26 cited
  • 2017PERAN BRAND EQUITY DALAM MEMEDIASI PENGARUH WORD OF MOUTH TERHADAP NIAT BELI22 cited
  • 2015Pengaruh Elektronik Word Of Mouth dan Brand Image Terhadap Purchase Intention Pada Konsumen Smartphone Samsung Yang Berbasis Android19 cited
  • 2015Pengaruh Country Of Origin Produk Televisi LG Terhadap Niat Beli Konsumen Dengan Ekuitas Merek Sebagai Variabel Pemediasi10 cited

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