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Offensive and Defensive Marketing in Spatial Competition
16 references·0 citing·42 second hop
Offensive and Defensive Marketing in Spatial Competition (2018)Offensive and Defensive Marketing in Spat…Competitive Reactions to Advertising and Promotion Attacks (2018)Competitive Reactions to Adve…Estimating attractiveness, hierarchy and catchment area extents for a national set of retail centre agglomerations (2015)Estimating attractiveness, hi…Manage Marketing by the Customer Equity Test (2010)Manage Marketing by the Custo…Location and competition in retail banking (2010)Location and competition in r…Spatial competition in retail markets: movie theaters (2006)Spatial competition in retail…The optimal ratio of acquisition and retention costs (2005)The optimal ratio of acquisit…Relationship marketing and consumer switching behavior (2005)Relationship marketing and co…Competitive Reactions to Advertising and Promotion Attacks (2005)Competitive Reactions to Adve…Differential Games in Marketing (2004)Differential Games in Marketi…Balancing Acquisition and Retention Resources to Maximize Customer Profitability (2004)Balancing Acquisition and Ret…The allocation of promotion budget to maximize customer equity (2001)The allocation of promotion b…Stability in Competition (1990)Stability in CompetitionDefensive Marketing Strategy by Customer Complaint Management: A Theoretical Analysis (1987)Defensive Marketing Strategy …A Model of Advertising Competition (1985)A Model of Advertising Compet…Defining and Estimating a Trading Area (1964)Defining and Estimating a Tra…Stability in Competition (1929)Stability in CompetitionBelief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The effect of website features in online relationship marketing: A case of online hotel booking (2014)The power of a thumbs-up: Will e-commerce switch to social commerce? (2017)Enhancing consumer engagement in e-commerce live streaming via relational bonds (2020)Conditional logit analysis of qualitative choice behavior (1972)Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition (1974)An empirical model of firm entry with endogenous product-type choices (2006)The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions (2006)What Happens When Wal-Mart Comes to Town: An Empirical Analysis of the Discount Retailing Industry (2008)A Model of Advertising and Product Quality (1978)Return on Quality (ROQ): Making Service Quality Financially Accountable (1995)Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach (2007)Social Media in Tourism and Hospitality: A Literature Review (2013)Advances in Consumer Research (2025)A Model of Distributor Firm and Manufacturer Firm Working Partnerships (1990)The Commitment-Trust Theory of Relationship Marketing (1994)Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development (2003)Competitive Advantage through Engagement (2015)Understanding Customer Experience Throughout the Customer Journey (2016)Power, Equity and Commitment in Exchange Networks (1978)Reputation and imperfect information (1982)Generalized impulse response analysis in linear multivariate models (1998)Marketing renaissance: How research in emerging markets advances marketing science and practice (2006)Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices (2008)From Generic to Branded: A Model of Spillover in Paid Search Advertising (2011)Strategies for online communities (2008)A two-period game of a closed-loop supply chain (2013)A survey of game-theoretic models of cooperative advertising (2014)Monopolistic Competition with Outside Goods (1979)Economic Origins of Dictatorship and Democracy (2005)Testing Theories of American Politics: Elites, Interest Groups, and Average Citizens (2014)Space‐Time and Integral Measures of Individual Accessibility: A Comparative Analysis Using a Point‐based Framework (1998)An enhanced two-step floating catchment area (E2SFCA) method for measuring spatial accessibility to primary care physicians (2009)Customer Experience Management in Retailing: An Organizing Framework (2009)Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House (2013)Spatial Models of Party Competition (1963)Text-Based Network Industries and Endogenous Product Differentiation (2016)
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References

  • 1929Stability in Competition6,933 cited
  • 1990Stability in Competition5,677 cited
  • 1987Defensive Marketing Strategy by Customer Complaint Management: A Theoretical Analysis1,394 cited
  • 1964Defining and Estimating a Trading Area1,286 cited
  • 2004Balancing Acquisition and Retention Resources to Maximize Customer Profitability751 cited
  • 2010Manage Marketing by the Customer Equity Test749 cited
  • 2006Spatial competition in retail markets: movie theaters359 cited
  • 2005Relationship marketing and consumer switching behavior334 cited
  • 2004Differential Games in Marketing303 cited
  • 2005Competitive Reactions to Advertising and Promotion Attacks270 cited
  • 2018Competitive Reactions to Advertising and Promotion Attacks183 cited
  • 2001The allocation of promotion budget to maximize customer equity162 cited
  • 1985A Model of Advertising Competition140 cited
  • 2015Estimating attractiveness, hierarchy and catchment area extents for a national set of retail centre agglomerations135 cited
  • 2010Location and competition in retail banking132 cited
  • 2005The optimal ratio of acquisition and retention costs

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