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Factors Affecting Purchase Intentions in Generation Y: An Empirical Evidence from Fast Food Industry in Malaysia

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References

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2011Which is more important in Internet shopping, perceived price or trust?559 cited
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2001Emotional Bonding and Restaurant Loyalty401 cited
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2002TANGSERV219 cited
2012Customer Satisfaction, Perceived Service Quality and Mediating Role of Perceived Value168 cited
2008RETRACTED ARTICLE: Influence of restaurants' physical environments on emotion and behavioral intention

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2023Fast Food Industry Investigation: The Role of Brand Attitude and Brand Loyalty on Purchase Intentions in Generation Z based on Theory of Reasoned Action15 cited
2022Implementing Online Product Reviews and Muslim Fashion Innovation for Resilience during the New Normal in Indonesia13 cited
2021Consumer Attitude and their Purchase Intention: A Review of Literature12 cited
2020FACTORS AFFECTING FROZEN FOOD PURCHASE INTENTION DURING THE COVID-19 OUTBREAKIN INDONESIA (CASE OF GREATER JAKARTA)11 cited
2019Employee Turnover in the Fast Food Restaurants: Investigating the Role of Human Resource Management Practices1 cited