Articlebronze2021

Consumer Attitude and their Purchase Intention: A Review of Literature

12 citations0/0 files storedInternational review of business and economics/International review of business and economics

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Abstract

The objective of the paper is to bring spotlight on literature related to consumer attitude and purchase intention. The Paper attempts to identify and segregate factors which are vital and critical antecedents to formation of consumer attitude consequently “Intention to purchase”. For this purpose over 200 Journal articles were scrutinized on pre-set parameters, while 25 of them that are relevant research papers presented here. The factors considered include social media, traditional media, Word of mouth, message process involvement and trust. The findings of the study include a gamut of research objectives and aims, host of pertinent scales, commonly adopted methodologies, variety of variables and opportunity for conducting impactful research.

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References

2016The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption 2014A study of the impact of social media on consumers 1977The Role of Personal Values in Marketing and Consumer Behavior 1996Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context 2016Factors affecting consumer buying behavior 2014Marketing mix strategies for closing the gap between green consumers' pro-environmental beliefs and behaviors 2014Will social media kill branding?2014Antecedents and consequences of customer engagement in online brand communities

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