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Can Google Analytics Certification Cultivate PR Students’ Competency in Digital Analytics? A Longitudinal Pedagogical Research
8 references·0 citing·34 second hop
Can Google Analytics Certification Cultivate PR Students’ Competency in Digital Analytics? A Longitudinal Pedagogical Research (2018)Can Google Analytics Certification Cultiv…Maximizing the Potential of Millennial Communication Professionals in the Workplace: A Talent Management Approach in the Field of Strategic Communication (2018)Maximizing the Potential of M…Improving Student Job Placement and Assessment Through the Use of Digital Marketing Certification Programs (2015)Improving Student Job Placeme…The ultimate marketing machine (2014)The ultimate marketing machineDecision-driven marketing (2014)Decision-driven marketingBig Thinking about Teaching Advertising (2014)Big Thinking about Teaching A…Learning web analytics: A tool for strategic communication (2011)Learning web analytics: A too…The Google Online Marketing Challenge: Classroom Learning with Real Clients, Real Money, and Real Advertising Campaigns (2008)The Google Online Marketing C…Changing the public relations curriculum: a new challenge for educators (2004)Changing the public relations…Rising from the ashes of advertising (1996)Self-Endorsing Versus Other-Endorsing in Virtual Environments (2011)Enhancing Student Performance in Collegiate Marketing Competitions: The ECHO Judges' Perspectives (2015)Journal of Universal Computer Science (2020)A practical evaluation of Web analytics (2004)Using social media dialogically: Public relations role in reviving democracy (2013)Does social media usage matter? An analysis of online practices and digital media perceptions of communication practitioners in Europe (2015)Understanding the Digital Marketing Environment with KPIs and Web Analytics (2017)The Hybrid Online Model: Good Practice (2003)Knowledge and Skill Requirements for Marketing Jobs in the 21st Century (2010)Digital Marketing: The Time for a New “Academic Major” Has Arrived (2011)A Progressive Approach to Teaching Analytics in the Marketing Curriculum (2018)EFFECTIVE RESOURCE DEPLOYMENT IN DIGITAL MARKETING EDUCATION (2018)AN INTEGRATED MODEL OF DIGITAL MARKETING CURRICULUM DESIGN (2021)Explicating Relationship Management as a General Theory of Public Relations (2003)The Handbook of Communication Science (2010)Public relations literature and scholarship in Australia: A brief history of change and diversification (2013)MANAGING PUBLIC RELATIONS (2018)Contextualizing the Relationship Between Nature of Scientific Knowledge and Scientific Inquiry (2019)HALKLA İLİŞKİLER EĞİTİMİNDE DİJİTALLEŞME EĞİLİMLERİ: MÜFREDAT ÜZERİNE BİR İÇERİK ANALİZİ (2023)New hire perceptions of their own and their employer's obligations: A study of psychological contracts (1990)Antecedents and consequences of employee engagement (2006)Strategic talent management: A review and research agenda (2009)Digital competencies in communication management: a conceptual framework of Readiness for Industry 4.0 for communication professionals in the workplace (2021)Inclusive leadership and women in public relations: defining the meaning, functions, and relationships (2021)Liderazgo transformacional: su impacto en la confianza organizacional, work engagement y desempeño laboral en trabajadores millennials en Chile (2021)Digital Entrepreneurship: Toward a Digital Technology Perspective of Entrepreneurship (2016)Servitization and Industry 4.0 convergence in the digital transformation of product firms: A business model innovation perspective (2019)Understanding digital transformation: A review and a research agenda (2019)Elements of strategic social media marketing: A holistic framework (2016)Norm Perception as a Vehicle for Social Change (2016)The crusade of digital disruption (2018)Looking Backward, Looking Forward: A Systematic Review of 20 Years of Research and Commentary Published by J ournal of A dvertising E ducation (2016)Educating Students About Influencing Audiences Ethically in a Data-Driven Social Media World (2022)
this work references cited by second hop

References

  • 2014Decision-driven marketing697 cited
  • 2014The ultimate marketing machine101 cited
  • 2011Learning web analytics: A tool for strategic communication60 cited
  • 2015Improving Student Job Placement and Assessment Through the Use of Digital Marketing Certification Programs34 cited
  • 2018Maximizing the Potential of Millennial Communication Professionals in the Workplace: A Talent Management Approach in the Field of Strategic Communication21 cited
  • 2008The Google Online Marketing Challenge: Classroom Learning with Real Clients, Real Money, and Real Advertising Campaigns19 cited
  • 2004Changing the public relations curriculum: a new challenge for educators19 cited
  • 2014Big Thinking about Teaching Advertising9 cited

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