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Disclaimer Footnotes in Ads: Discrepancies between Purpose and Performance

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Cited by

2004Adherence of Prime-Time Televised Advertising Disclosures to the “Clear and Conspicuous” Standard: 1990 versus 200270 cited
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1992A Content Analysis of the “Fine Print” in Television Advertising

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26 cited

1997Fine Print in Television Advertising: Views from the Top25 cited

2018Consumer Response to Disclosures in Digitally Retouched Advertisements22 cited

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2009“Some Assembly Required”: Comparing Disclaimers in Children’s TV Advertising in Turkey and the United States13 cited