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Cause Related Marketing among Millennial Consumers: The Role of Trust and Loyalty in the Food Industry

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References

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2000The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?952 cited
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2000Charitable programs and the retailer: do they mix?809 cited
2001Corporate social responsibility and cause-related marketing: an overview632 cited

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1998

The Development and Testing of a Measure of Skepticism Toward Environmental Claims in Marketers' Communications

562 cited

2006A Framework for Understanding Corporate Social Responsibility Programs as a Continuum: An Exploratory Study544 cited

2002The role of brand/cause fit in the effectiveness of cause-related marketing campaigns500 cited

Cited by

2022Government subsidies’ influence on corporate social responsibility of private firms in a competitive environment107 cited
2023Consumers' willingness to pay for corporate social responsibility: Theory and evidence89 cited
2019Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust60 cited
2021Psychological antecedents of consumer trust in CRM campaigns and donation intentions: The moderating role of creativity59 cited
2020The Life Cycle of Corporate Social Responsibility in Agri-Food: Value Creation Models59 cited
2020Price sensitivity versus ethical consumption: a study of Millennial utilitarian consumer behavior40 cited
2022Understanding damage to and reparation of brand trust: a closer look at image congruity in the context of negative publicity36 cited
2020Sustainable Collective Innovation in the Agri-Food Value Chain: The Case of the “Aureo” Wheat Supply Chain36 cited
2022The Impact of Green Advertising Information Quality Perception on Consumers’ Response: An Empirical Analysis28 cited
2022Does Brand Truth-Telling Yield Customer Participation? The Interaction Effects of CSR Strategy and Transparency Signaling27 cited
2020Ethical standards and perceptions of CRM among millennial consumers27 cited
2023Consumers’ purchase decision in the context of western imported food products: Empirical evidence from Pakistan24 cited
2020Attribution and Effectiveness of Cause-Related Marketing: The Interplay between Cause–Brand Fit and Corporate Reputation23 cited
2021How Spatial Distance and Message Strategy in Cause-Related Marketing Ads Influence Consumers’ Ad Believability and Attitudes20 cited
2021Effectiveness of social responsibility marketing in young millennials - Generation Y: analysis of three cases for brand positioning18 cited
2022Cause-related marketing and its impact on brand image and loyalty: Evidence from international fast-food chains16 cited