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A Longitudinal Evaluation of the Listerine Corrective Advertising Campaign
14 references·5 citing·44 second hop
A Longitudinal Evaluation of the Listerine Corrective Advertising Campaign (1983)A Longitudinal Evaluation of the Listerin…Advances in Consumer Research (2025)Advances in Consumer ResearchIdentifying Misleading Advertising (1981)Identifying Misleading Advert…A Controlled Field Study of Corrective Advertising Using Multiple Exposures and a Commercial Medium (1980)A Controlled Field Study of C…Detecting and Correcting Deceptive Advertising (1979)Detecting and Correcting Dece…Current issues and research in advertising (1978)Current issues and research i…Cognitive Effects of Deceptive Advertising (1978)Cognitive Effects of Deceptiv…A Longitudinal Study of Corrective Advertising (1978)A Longitudinal Study of Corre…When Do Advertisements Mislead the Consumer: an Answer From Experimental Psychology (1976)When Do Advertisements Mislea…An Experimental Evaluation of a Proposed Corrective Advertising Remedy (1976)An Experimental Evaluation of…Remedies for Consumer Protection: Prevention, Restitution, or Punishment (1975)Remedies for Consumer Protect…Deception in Advertising: A Conceptual Approach (1975)Deception in Advertising: A C…Applications of Consumer Information Processing Research To Public Policy Issues (1975)Applications of Consumer Info…Advertising and the Public Interest (1975)Advertising and the Public In…The "Corrective Advertising" Remedy of the FTC: An Experimental Evaluation (1974)The "Corrective Advertising" …What Exactly Is Marketing and Public Policy? Insights for JPPM Researchers (2021)What Exactly Is Marketing and…Public Health and Online Misinformation: Challenges and Recommendations (2019)Public Health and Online Misi…Misinformation and Its Correction (2012)Misinformation and Its Correc…A Review of the Literature on Advertising Regulation (2012)A Review of the Literature on…Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…Reviews: W ebb , E ugene J., C ampell , D onald T., S chwart , R ichard D., and S echrest , L ee . Unobtrusive Measures: Nonreactive Research in the Social Sciences . Chicago: Rand McNally, 1966. Paper, 225 pp. (1966)Psychology of pragmatic implication: Information processing between the lines. 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References

  • 2025Advances in Consumer Research13,486 cited
  • 1978Current issues and research in advertising954 cited
  • 1975Deception in Advertising: A Conceptual Approach194 cited
  • 1978Cognitive Effects of Deceptive Advertising158 cited
  • 1981Identifying Misleading Advertising152 cited
  • 1978A Longitudinal Study of Corrective Advertising60 cited
  • 1979Detecting and Correcting Deceptive Advertising58 cited
  • 1976An Experimental Evaluation of a Proposed Corrective Advertising Remedy58 cited
  • 1974The "Corrective Advertising" Remedy of the FTC: An Experimental Evaluation55 cited
  • 1975Advertising and the Public Interest43 cited
  • 1975Applications of Consumer Information Processing Research To Public Policy Issues34 cited
  • 1975Remedies for Consumer Protection: Prevention, Restitution, or Punishment32 cited
  • 1980A Controlled Field Study of Corrective Advertising Using Multiple Exposures and a Commercial Medium31 cited
  • 1976When Do Advertisements Mislead the Consumer: an Answer From Experimental Psychology12 cited

Cited by

  • 1987Dimensions of Consumer Expertise4,376 cited

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  • 2012Misinformation and Its Correction3,037 cited
  • 2019Public Health and Online Misinformation: Challenges and Recommendations1,290 cited
  • 2021What Exactly Is Marketing and Public Policy? Insights for JPPM Researchers34 cited
  • 2012A Review of the Literature on Advertising Regulation9 cited