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• 1987Audience Activity and Soap Opera Involvement A Uses and Effects Investigation638 cited
• 2004Discrete Emotions and Persuasion: The Role of Emotion-Induced Expectancies.353 cited
• 2000Romantic partners’perceptions of social network attributes with the passage of time and relationship transitions147 cited
• 2006Doing Virtually Nothing: Awareness and Accountability in Massively Multiplayer Online Worlds120 cited
• 1991An examination of the content of high school teachers' humor in the classroom and the development of an inductively derived taxonomy of classroom humor118 cited
• 2009Perception of Interactivity: Affects of Four Key Variables in Mobile Advertising107 cited
• 2002Experimental Tests of Normative Group Influence and Representation Effects in Computer-Mediated Communication.106 cited
• 2011An evaluation of a drama program to enhance social relationships and anti-bullying at elementary school: a controlled study91 cited
• 2006Audiographic Telecourses for the Web: An Experiment90 cited
• 2012Understanding Emotional Response Theory: The Role of Instructor Power and Justice Messages86 cited
• 2007The Relationship Between Perceived Instructor Aggressive Communication and College Student Involvement81 cited
• 2012The Knowledge Gap Hypothesis in Singapore: The Roles of Socioeconomic Status, Mass Media, and Interpersonal Discussion on Public Knowledge of the H1N1 Flu Pandemic75 cited