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The Effect of Celebrity Endorsements on Consumers' Buying Behavior in South West Nigeria
16 references·0 citing·38 second hop
The Effect of Celebrity Endorsements on Consumers' Buying Behavior in South West Nigeria (2019)The Effect of Celebrity Endorsements on C…Qualitative Psychology: A Practical Guide to Research Methods. (2006)Qualitative Psychology: A Pra…Selecting Celebrity Endorsers: The Practitioner’s Perspective (2001)Selecting Celebrity Endorsers…Celebrity Endorsement: A Literature Review (1999)Celebrity Endorsement: A Lite…Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Advertising And Promotion: In…Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies (1994)Persuasion and Culture: Adver…Congruence between spokesperson and product type: A matchup hypothesis perspective (1994)Congruence between spokespers…Consumer Behavior: Buying, Having and Being (1993)Consumer Behavior: Buying, Ha…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency? (1992)The Role of Expectancy and Re…A Meaning-Based Model of Advertising Experiences (1992)A Meaning-Based Model of Adve…Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads (1991)Enhancing and Measuring Consu…Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…Celebrity spokesperson and brand congruence (1990)Celebrity spokesperson and br…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Effectiveness of Celebrity Endorsers (1983)Effectiveness of Celebrity En…Decoding Advertisements: Ideology and Meaning in Advertising (1978)Decoding Advertisements: Ideo…The Structure of Scientific Revolutions (1963)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Possessions and the Extended Self (1988)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)The Handbook of Social Psychology (1969)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)Exploring the relationship between celebrity endorser effects and advertising effectiveness (2008)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Advances in Consumer Research (2025)Scales for the measurement of ethos (1966)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)An Information Processing Theory of Consumer Choice (1979)Information Processing from Advertisements: Toward an Integrative Framework (1989)Social Capital: Prospects for a New Concept (2002)The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement (2007)Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning (2003)Feminist Critical Discourse Analysis: Articulating a Feminist Discourse Praxis1 (2007)Empowerment/Sexism: Figuring Female Sexual Agency in Contemporary Advertising (2008)Understanding the Impact of Synergy in Multimedia Communications (2003)Fear appeals in social marketing: Strategic and ethical reasons for concern (2004)What makes a useful online review? Implication for travel product websites (2014)Psychology and Culture (2004)Choice as an act of meaning: The case of social class. (2007)The Hofstede model (2010)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Customer Experience Management in Retailing: Understanding the Buying Process (2009)How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework (2019)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 1997Advertising And Promotion: Integrated Marketing Communications Perspective1,798 cited
  • 1993Consumer Behavior: Buying, Having and Being1,744 cited
  • 1999Celebrity Endorsement: A Literature Review1,734 cited
  • 1978Decoding Advertisements: Ideology and Meaning in Advertising1,319 cited
  • 1991Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads988 cited
  • 1994Congruence between spokesperson and product type: A matchup hypothesis perspective752 cited
  • 1994Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies736 cited
  • 1992The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency?723 cited
  • 1983Effectiveness of Celebrity Endorsers682 cited
  • 1990Celebrity spokesperson and brand congruence610 cited
  • 1992A Meaning-Based Model of Advertising Experiences580 cited

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2001
Selecting Celebrity Endorsers: The Practitioner’s Perspective
563 cited
  • 2006Qualitative Psychology: A Practical Guide to Research Methods.548 cited
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