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Advertising Research Issues from FTC versus Stouffer Foods Corporation

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References

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1991Elaborating on Elaboration: The Distinction between Relational and Item- Specific Elaboration106 cited
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2004Adherence of Prime-Time Televised Advertising Disclosures to the “Clear and Conspicuous” Standard: 1990 versus 200270 cited
2011Does Puffery Deceive? An Empirical Investigation34 cited
1999The Role of Qualifying Language on Consumer Perceptions of Environmental Claims34 cited
2021What Exactly Is Marketing and Public Policy? Insights for JPPM Researchers34 cited
2019Research Issues and Needs at the Intersection of Advertising and Public Policy26 cited
2015The effects of advertising models for age‐restricted products and self‐concept discrepancy on advertising outcomes among young adolescents24 cited

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