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The role of information technology use for increasing consumer informedness in cross-border electronic commerce: An empirical study

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References

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2022Business Research Methods10,949 cited
1977Estimating Nonresponse Bias in Mail Surveys10,334 cited
2011

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An assessment of the use of partial least squares structural equation modeling in marketing research

8,083 cited

1999Use of partial least squares (PLS) in strategic management research: a review of four recent studies7,307 cited

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