Attracting New Clients

Abstract

When an advertising agency attempts to attract a new client it must rely on perceptions of what they feel clients regard as important agency selection criteria. This paper analyses a survey of 102 advertising agency account directors in New Zealand that asked them to rate the importance of a number of agency selection variables. This resulted in eight factors that they perceived to be important for companies when selecting a new advertising agency.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 9 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.