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Attracting New Clients
8 references·2 citing·39 second hop
Attracting New Clients (2000)Attracting New Clientsshopper taxonomy for retail strategy development (1996)shopper taxonomy for retail s…The Prisoner's Dilemma and the Role of Information in Setting Advertising Budgets (1994)The Prisoner's Dilemma and th…The Ethical Perceptions of Small Business Owners: A Factor Analytic Study (1994)The Ethical Perceptions of Sm…The Advertising Agency Selection Process (1994)The Advertising Agency Select…Searching for a New Advertising Agency: A Client Perspective (1994)Searching for a New Advertisi…Selecting an industrial advertising agency (1988)Selecting an industrial adver…Advertising agency-client relations : a strategic perspective (1988)Advertising agency-client rel…Handbook of Modern Marketing (1972)Handbook of Modern MarketingAn investigation into on-sourcing of advertising creativity in an emerging economy: The case of the United Arab Emirates (2018)An investigation into on-sour…Investigating agency–client relationships in the Polish advertising industry (2005)Investigating agency–client r…Industrial buying and creative marketing (1967)Zero defections: quality comes to services. (1990)Research Methods for Business Students (2003)A Model of Industrial Buyer Behavior (1973)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Developing an account‐management lifecycle for advertising agency‐client relationships (2004)DYNAMICS OF TRUST BETWEEN CLIENTS AND THEIR ADVERTISING AGENCIES: ADVANCES IN PERFORMANCE THEORY (2005)Agency–Client Relationship Factors Across Life-Cycle Stages (2008)Industrial Marketing Management (2008)The Strategy of Conflict (1960)Work and motivation (1964)The Evolution of Cooperation (1981)A PRISONER'S DILEMMA APPROACH TO ENTREPRENEUR-VENTURE CAPITALIST RELATIONSHIPS (1997)Gender and Negotiator Competitiveness: A Meta-analysis (1998)Personality and prosocial behavior: A theoretical framework and meta-analysis. (2019)Marketing Notes and Communications: Why Do People Shop? (1972)Optimum Stimulation Level: Its Relationship to Personality, Demographics, and Exploratory Behavior (1980)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Generation Y female consumer decision‐making styles (2003)Do men and women really shop differently? An exploration of gender differences in mall shopping in India (2009)Building With Bricks and Mortar: The Revenue Impact of Opening Physical Stores in a Multichannel Environment (2015)Signals of Vulnerability in Agency-Client Relations (1980)Industrial Purchasing: An Empirical Exploration of the Buyclass Framework (1987)International Market Entry and Expansion Via Independent or Integrated Channels of Distribution (1987)The Dark Side of Long-Term Relationships in Marketing Services (1999)Service quality, relationship satisfaction, trust, commitment and business‐to‐business loyalty (2007)A resource‐based view of the firm (1984)Using thematic analysis in psychology (2006)Seeking Qualitative Rigor in Inductive Research (2012)Investigating the Impact of Firm Size on Small Business Social Responsibility: A Critical Review (2006)Entrepreneurial Leadership in the 21st Century (2007)Proactive CSR: An Empirical Analysis of the Role of its Economic, Social and Environmental Dimensions on the Association between Capabilities and Performance (2012)Adopting an analytic hierarchy process to select Internet advertising networks (2003)Building a new academic field—The case of services marketing (1993)Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation (1994)A Review of the ‘Value’ Literature and Implications for Relationship Marketing (1999)Winning New Business: An Analysis of Advertising Agency Activities (1992)Service quality and customer retention: building long‐term relationships (2004)Client influence and advertising standardization: a survey of ad agencies (2010)
this work references cited by second hop

References

  • 1996shopper taxonomy for retail strategy development81 cited
  • 1972Handbook of Modern Marketing71 cited
  • 1994The Ethical Perceptions of Small Business Owners: A Factor Analytic Study66 cited
  • 1994Searching for a New Advertising Agency: A Client Perspective45 cited
  • 1994The Prisoner's Dilemma and the Role of Information in Setting Advertising Budgets40 cited
  • 1988Selecting an industrial advertising agency33 cited
  • 1994The Advertising Agency Selection Process32 cited
  • 1988Advertising agency-client relations : a strategic perspective12 cited

Cited by

  • 2005Investigating agency–client relationships in the Polish advertising industry16 cited
  • 2018An investigation into on-sourcing of advertising creativity in an emerging economy: The case of the United Arab Emirates11 cited

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