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A Field Study of Corrective Advertising Effectiveness
5 references·2 citing·32 second hop
A Field Study of Corrective Advertising Effectiveness (1986)A Field Study of Corrective Advertising E…Advances in Consumer Research (2025)Advances in Consumer ResearchA Controlled Field Study of Corrective Advertising Using Multiple Exposures and a Commercial Medium (1980)A Controlled Field Study of C…Detecting and Correcting Deceptive Advertising (1979)Detecting and Correcting Dece…A Longitudinal Study of Corrective Advertising (1978)A Longitudinal Study of Corre…An Experimental Evaluation of a Proposed Corrective Advertising Remedy (1976)An Experimental Evaluation of…What Exactly Is Marketing and Public Policy? Insights for JPPM Researchers (2021)What Exactly Is Marketing and…Field of Marketing and Public Policy: Introduction and Overview (1997)Field of Marketing and Public…Statistical principles in experimental design. (1962)Deception in Advertising: A Conceptual Approach (1975)Deception by Implication: An Experimental Investigation (1988)Experimental Design: Procedures for the Behavioral Sciences (2013)Marketing and Corporate Social Responsibility (CSR). Moving between broadening the concept of marketing and social factors as a marketing strategy (2017)A Meta-Analytic Examination of the Continued Influence of Misinformation in the Face of Correction: How Powerful Is It, Why Does It Happen, and How to Stop It? (2019)The Impact of Television Advertising: Learning Without Involvement (1965)Handbook of Industrial and Organizational Psychology. (1977)Information Response Models: An Integrated Approach (1982)Measuring Attitude toward the Brand and Purchase Intentions (2004)Damage from Corrective Advertising: Causes and Cures (2008)Experimental Design: Procedures for the Behavioral Sciences. (1969)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (2000)Signaling the Green Sell: The Influence of Eco-Label Source, Argument Specificity, and Product Involvement on Consumer Trust (2014)Statistical Principles in Experimental Design (2003)Encoding Under Trust and Distrust: The Spontaneous Activation of Incongruent Cognitions. (2004)Voluntary Engagement in an Open Web-Based Encyclopedia: Wikipedians and Why They Do It (2009)Fact-Checking: A Meta-Analysis of What Works and for Whom (2019)The Value of Unit Price Information (1977)Intended and Unintended Consequences of Warning Messages: A Review and Synthesis of Empirical Research (1994)Marketing social change (1995)Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development (2003)Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research (1999)Use of mass media campaigns to change health behaviour (2010)Here Comes the Sun: Present and Future Impact in Marketing and Public Policy Research (2021)“Upload Your Impact”: Can Digital Enclaves Enable Participation in Racialized Markets? (2022)How Marketer Actions Influence Persuasion Knowledge: Meta-Analytic Evidence of a Nonlinear Relationship (2022)A Glance on Changing Workplace Dynamics Post Covid-19 in India: A Review of Psychological Employee Withdrawal Behavior (2025)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)
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References

  • 2025Advances in Consumer Research13,486 cited
  • 1978A Longitudinal Study of Corrective Advertising60 cited
  • 1979Detecting and Correcting Deceptive Advertising58 cited
  • 1976An Experimental Evaluation of a Proposed Corrective Advertising Remedy58 cited
  • 1980A Controlled Field Study of Corrective Advertising Using Multiple Exposures and a Commercial Medium31 cited

Cited by

  • 2021What Exactly Is Marketing and Public Policy? Insights for JPPM Researchers34 cited
  • 1997Field of Marketing and Public Policy: Introduction and Overview16 cited

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