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Field of Marketing and Public Policy: Introduction and Overview · Study

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ArticleField of Marketing and Public Policy: Introduction and Overview

Paul N. Bloom1997

Article1997

Field of Marketing and Public Policy: Introduction and Overview

16 citations·0/0 files stored·Journal of Public Policy & Marketing

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Global Public Health Policies and Epidemiology Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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References

1995Marketing social change 1977The Value of Unit Price Information 1994Intended and Unintended Consequences of Warning Messages: A Review and Synthesis of Empirical Research 1984Marketing's "Scarlet Letter": The Theory and Practice of Corrective Advertising 1986A Field Study of Corrective Advertising Effectiveness

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2003Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development

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Year1997

Typearticle

Published1997-03-01

VenueJournal of Public Policy & Marketing

ISSN-L0743-9156

Languageen

Citations16

Files0 public / 0

ShelfGlobal Public Health Policies and Epidemiology

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doi10.1177/074391569701600111

openalex_workW2911056782

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