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Field of Marketing and Public Policy: Introduction and Overview
5 references·1 citing·32 second hop
Field of Marketing and Public Policy: Introduction and Overview (1997)Field of Marketing and Public Policy: Int…Marketing social change (1995)Marketing social changeIntended and Unintended Consequences of Warning Messages: A Review and Synthesis of Empirical Research (1994)Intended and Unintended Conse…A Field Study of Corrective Advertising Effectiveness (1986)A Field Study of Corrective A…Marketing's "Scarlet Letter": The Theory and Practice of Corrective Advertising (1984)Marketing's "Scarlet Letter":…The Value of Unit Price Information (1977)The Value of Unit Price Infor…Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development (2003)Scholarly Research in Marketi…The social psychology of collective action. (1992)Conceptual origins, current problems, future direction (1996)Power in Movement: Social Movements and Contentious Politics (1999)Do Consumers Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior (2001)Marketing Social Marketing in the Social Change Marketplace (2002)Social marketing: A pathway to consumption reduction? (2008)Is There a Generalized Price-Quality Relationship? (1971)An Effective Display of Unit Price Information (1975)Issues in Designing Consumer Information Environments (1975)Forecasting and Planning: An Evaluation (1981)Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces (1997)Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids (2000)Book Review: The Theory of Buyer Behavior (1971)Marketing management: analysis. planning. implementation and control (2000)Sustainability Marketing: A Global Perspective (2009)A Framework for Conceptual Contributions in Marketing (2011)Service-dominant logic 2025 (2016)Advances in Consumer Research (2025)Comparison Advertising: Problems and Potential (1975)Deception in Advertising: A Conceptual Approach (1975)Identifying Misleading Advertising (1981)Misinformation and Its Correction (2012)Misinformation, disinformation, and violent conflict: From Iraq and the “War on Terror” to future threats to peace. (2013)Navigating by the Stars: Investigating the Actual and Perceived Validity of Online User Ratings (2015)Judgment under Uncertainty: Heuristics and Biases (1975)Judgment under Uncertainty (1982)Boomerang Effects in Response to Public Health Interventions: Some Unintended Consequences in the Alcoholic Beverage Market (2002)On the Nature of Reactance and its Role in Persuasive Health Communication (2005)Social Pressure and Voter Turnout: Evidence from a Large-Scale Field Experiment (2008)A Longitudinal Study of Corrective Advertising (1978)Detecting and Correcting Deceptive Advertising (1979)What Exactly Is Marketing and Public Policy? Insights for JPPM Researchers (2021)
this work references cited by second hop

References

  • 1995Marketing social change381 cited
  • 1977The Value of Unit Price Information334 cited
  • 1994Intended and Unintended Consequences of Warning Messages: A Review and Synthesis of Empirical Research240 cited
  • 1984Marketing's "Scarlet Letter": The Theory and Practice of Corrective Advertising70 cited
  • 1986A Field Study of Corrective Advertising Effectiveness22 cited

Cited by

  • 2003Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development570 cited

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