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Brand love: Emotionality and development of its elements across the relationship lifecycle

16 references·16 citing·46 second hopsampled

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References

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1991

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The Dimensionality of Consumption Emotion Patterns and Consumer Satisfaction

2,162 cited

2003Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude2,151 cited

Cited by

2020Exploring the antecedents and outcomes of destination brand love106 cited
2021Value dimensions of gamification and their influence on brand loyalty and word‐of‐mouth: Relationships and combinations with satisfaction and brand love97 cited
2021Impact of self‐brand connection on willingness to pay premium: Relevant mediators and moderators53 cited
2021Effects of Self-Expressive Brand and Susceptibility to Interpersonal Influence on Brand Addiction: Mediating Role of Brand Passion30 cited
2023A framework for transitioning brand trust to brand love30 cited
2022Does brand love lead to brand addiction?25 cited
2020Consumer relationship fading24 cited
2020Marketing strategies for highly volatile emerging markets: an empirical study from Pakistani cellular industry22 cited
2023How to make users fall in love with a mobile application: A moderated-mediation analysis of perceived value and (brand) love20 cited
2023Layers of love – exploring the interactive layers of brand love in the social media setting20 cited
2022Higher Price: A Benefit of Online Value Co-Creation Activities in Sponsored Communities18 cited
2020All eyes on you: The social audience and hedonic adaptation18 cited
2023What (really) drives consumer love for traditional luxury brands? The joint effects of brand qualities on brand love17 cited
2025Fostering Love for Innovative Sustainable Brands: A Multi‐Study, Multi‐Method Approach16 cited
2022Neural mechanisms of brand love relationship dynamics: Is the development of brand love relationships the same as that of interpersonal romantic love relationships?16 cited
2022Less speed more haste: The effect of crisis response speed and information strategy on the consumer−brand relationship12 cited