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Assessing the Role of Green Marketing In Small and Medium Enterprises · Study

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ArticleAssessing the Role of Green Marketing In Small and Medium Enterprises

Cross Ogohi Daniel2019

Article2019

Assessing the Role of Green Marketing In Small and Medium Enterprises

Cross Ogohi Daniel

12 citations·0/0 files stored·International Journal of Scientific and Research Publications

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Environmental Sustainability in Business Sustainable Supply Chain Management Corporate Social Responsibility and Sustainability

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References

2018Theoretical and Conceptual Framework: Mandatory Ingredients of a Quality Research 2011The influence of environmental knowledge and concern on green purchase intention. The role of attitude as mediating variable.2014Effect of green marketing on consumer purchase behavior 2014The impact of corporate social responsibility factors on the competitiveness of small and medium-sized enterprises 2017Green marketing orientation (GMO) and performance of SMEs in Ghana 2013Marketing Practice of Small and Medium Enterprises (SMEs): Perspective from a Developing Country

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2024Reduce, reuse, recycle: circular economic principles, sustainability and entrepreneurship in developing ecosystems

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2018THE EFFECT OF ENVIRONMENTAL KNOWLEDGE, GREEN ADVERTISING AND ENVIRONMENTAL ATTITUDE TOWARD GREEN PURCHASE INTENTIONarticle · 2 shared references 2021YOUNG GENERATION AND ENVIRONMENTAL FRIENDLY AWARENESS: DOES IT THE IMPACT OF GREEN ADVERTISING?article · 2 shared references 2020Green Purchase Behavior: The Effectiveness of Sociodemographic Variables for Explaining Green Purchases in Emerging Marketarticle · 1 shared reference 2019Extending the Theory of Planned Behavior to Explain the Effects of Cognitive Factors across Different Kinds of Green Productsarticle · 1 shared reference 2020Antecedents of green purchase behaviour: an examination of altruism and environmental knowledgearticle · 1 shared reference 2023Environmental factors affecting green purchase behaviors of the consumers: Mediating role of environmental attitudearticle · 1 shared reference

Details

Year2019

Typearticle

Published2019-01-24

VenueInternational Journal of Scientific and Research Publications

ISSN-L2250-3153

Languageen

Citations12

Files0 public / 0

ShelfEnvironmental Sustainability in Business

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doi10.29322/ijsrp.9.01.2019.p8585

openalex_workW2912147757

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