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Assessing the Role of Green Marketing In Small and Medium Enterprises
6 references·1 citing·30 second hop
Assessing the Role of Green Marketing In Small and Medium Enterprises (2019)Assessing the Role of Green Marketing In …Theoretical and Conceptual Framework: Mandatory Ingredients of a Quality Research (2018)Theoretical and Conceptual Fr…Green marketing orientation (GMO) and performance of SMEs in Ghana (2017)Green marketing orientation (…The impact of corporate social responsibility factors on the competitiveness of small and medium-sized enterprises (2014)The impact of corporate socia…Effect of green marketing on consumer purchase behavior (2014)Effect of green marketing on …Marketing Practice of Small and Medium Enterprises (SMEs): Perspective from a Developing Country (2013)Marketing Practice of Small a…The influence of environmental knowledge and concern on green purchase intention. The role of attitude as mediating variable. (2011)The influence of environmenta…Reduce, reuse, recycle: circular economic principles, sustainability and entrepreneurship in developing ecosystems (2024)Reduce, reuse, recycle: circu…Principles of Marketing (1972)Corporate Social Responsibility (1999)Marketing Management: The Millennium Edition (1999)The Implementation of Green Marketing Tools in Rural Tourism: The Readiness of Tourists? (2017)A Study on Millennial Purchase Intention of Green Products in India: Applying Extended Theory of Planned Behavior Model (2019)The Impact of Green Marketing on Consumer Behavior in the Market of Palm Oil Products (2022)Entrepreneurship and economic development (1971)Entrepreneurship: A Contemporary Approach (1994)Entrepreneurship and Economic Development (2011)Assessment of the moderating effects of Nigerian market environment on the relationship between management success determinants and SMEs’ performance (2020)A Three-Dimensional Conceptual Model of Corporate Performance (1979)Strategy and society: the link between competitive advantage and corporate social responsibility (2007)A Longitudinal Study of the Impact of Corporate Social Responsibility on Firm Performance in SMEs in Zambia (2017)Understanding the link between socially responsible human resource management and competitive performance in SMEs (2018)Environmental, Social and Governance (ESG) Disclosure and the Small and Medium Enterprises (SMEs) Sustainability Performance (2022)Environmental segmentation alternatives: a look at green consumer behavior in the new millennium (1999)Targeting consumers who are willing to pay more for environmentally friendly products (2001)Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation (2003)Extending the Theory of Planned Behavior to Explain the Effects of Cognitive Factors across Different Kinds of Green Products (2019)Antecedents of green purchase behaviour: an examination of altruism and environmental knowledge (2020)Green Purchase Behavior: The Effectiveness of Sociodemographic Variables for Explaining Green Purchases in Emerging Market (2020)Marketing Research: Methodological Foundations (1977)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Preferred Reporting Items for Systematic Reviews and Meta-Analyses: The PRISMA Statement (2009)The Circular Economy – A new sustainability paradigm? (2016)Conceptualizing the circular economy: An analysis of 114 definitions (2017)A conceptual framework to enhance student online learning and engagement in higher education (2020)Is the fraud diamond perspective valid in Kenya? (2020)Sustainable Manufacturing Technologies: A Systematic Review of Latest Trends and Themes (2021)
this work references cited by second hop

References

  • 2018Theoretical and Conceptual Framework: Mandatory Ingredients of a Quality Research346 cited
  • 2011The influence of environmental knowledge and concern on green purchase intention. The role of attitude as mediating variable.269 cited
  • 2014Effect of green marketing on consumer purchase behavior126 cited
  • 2014The impact of corporate social responsibility factors on the competitiveness of small and medium-sized enterprises112 cited
  • 2017Green marketing orientation (GMO) and performance of SMEs in Ghana15 cited
  • 2013Marketing Practice of Small and Medium Enterprises (SMEs): Perspective from a Developing Country14 cited

Cited by

  • 2024Reduce, reuse, recycle: circular economic principles, sustainability and entrepreneurship in developing ecosystems30 cited

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