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Consumption and Class During and after State Socialism

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Consumer Behavior in Brand Consumption and Identification Eastern European Communism and Reforms Social and Cultural Dynamics

Abstract

As Comaroff and Comaroff argue, in their discussion of the intersection of ethnographical research and historical perspectives, social change is a dynamic process in which existing social and political tensions, local and global, are played out, with an uncertain outcome. Change is often about how competing groups come to power (Comaroff & Comaroff, 1992). Consumer researchers have already applied this perspective on class, consumption, and change in places as widespread as Niger and the US, but not to Eastern Europe.

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1988Possessions and the Extended Self 1988The Long Interview 2005Consumer Culture Theory (CCT): Twenty Years of Research 1989The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey 199813 "DOES CULTURAL CAPITAL STRUCTURE AMERICAN CONSUMPTION?" (1998)1996What Was Socialism, and What Comes Next?2019Ethnography and the Historical Imagination 1996I'd like to buy the world a coke: Consumptionscapes of the “less affluent world”

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