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Assessing the Pedagogical Value of Branded Digital Marketing Certification Programs
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Assessing the Pedagogical Value of Branded Digital Marketing Certification Programs (2019)Assessing the Pedagogical Value of Brande…Revisiting the Relationship Between Marketing Education and Marketing Career Success (2017)Revisiting the Relationship B…Troubled waters: the transformation of marketing in a digital world (2016)Troubled waters: the transfor…Update Status (2015)Update StatusDigital and Social Media Marketing in Business Education (2015)Digital and Social Media Mark…Taxonomy of Educational Objectives (2014)Taxonomy of Educational Objec…The Future of Marketing Education (2012)The Future of Marketing Educa…The International Journal of Management Education (2011)The International Journal of …Teacher knowledge and minority students: the potential ofsaberes docentes (2011)Teacher knowledge and minorit…Digital Marketing: The Time for a New “Academic Major” Has Arrived (2011)Digital Marketing: The Time f…Knowledge and Skill Requirements for Marketing Jobs in the 21st Century (2010)Knowledge and Skill Requireme…Developing a Learning Orientation: The Role of Team-Based Active Learning (2008)Developing a Learning Orienta…How Fast Do Students Forget What They Learn in Consumer Behavior? A Longitudinal Study (2006)How Fast Do Students Forget W…Quarterly Review of Distance Education (2002)Quarterly Review of Distance …A taxonomy for learning, teaching, and assessing : a revision of Bloom's taxonomy of educational objectives (2001)A taxonomy for learning, teac…Reliability Measures for Qualitative Data: Theory and Implications (1994)Reliability Measures for Qual…Content Analysis in Consumer Research (1977)Content Analysis in Consumer …Re-Imagining Marketing Education for Career Readiness in the GenAI Era (2025)Re-Imagining Marketing Educat…The First 25 Years of Digital Marketing Education Research: A Thematic Exploration and an Agenda for Future Inquiry (2023)The First 25 Years of Digital…Social Media Marketing: A Commentary on Teaching and Learning in a Dynamic Field (2023)Social Media Marketing: A Com…Exploring Students’ Motivation to Participate in Entrepreneurial Marketing Education (2023)Exploring Students’ Motivatio…COURSE PROJECTS AS VALUE CO-CREATION TOOLS: DEVELOPING UNIVERSITY COLLABORATION OPPORTUNITIES (2023)COURSE PROJECTS AS VALUE CO-C…Assessing authentically – learnings from marketing educators (2023)Assessing authentically – lea…Digital marketing jobs: What are recruiters looking for? 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(1990)An exploratory study of factors affecting undergraduate employability (2013)Graduate Employability and Communication Competence (2016)Teacher Immediacy as a Predictor of Teaching Effectiveness (1979)Flipping the classroom for English language learners to foster active learning (2014)Improvements from a Flipped Classroom May Simply Be the Fruits of Active Learning (2015)Teaching For Quality Learning At University (1999)A Revision of Bloom's Taxonomy: An Overview (2002)The use of flipped classrooms in higher education: A scoping review (2015)Future Proof and Real-World Ready: The Role of Live Project-Based Learning in Students’ Skill Development (2021)The role of engagement in inspiring teaching and learning (2007)Different is not deficient: contradicting stereotypes of Chinese international students in US higher education (2016)Corporate Sociopolitical Activism and Firm Value (2020)Wikis, blogs and podcasts: a new generation of Web-based tools for virtual collaborative clinical practice and education (2006)A Meta-Analysis of Three Types of Interaction Treatments in Distance Education (2009)Issues and Challenges for Teaching Successful Online Courses in Higher Education (2017)
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References

  • 2001A taxonomy for learning, teaching, and assessing : a revision of Bloom's taxonomy of educational objectives13,929 cited
  • 2014Taxonomy of Educational Objectives2,469 cited
  • 1977Content Analysis in Consumer Research2,310 cited
  • 2002Quarterly Review of Distance Education1,627 cited
  • 1994Reliability Measures for Qualitative Data: Theory and Implications958 cited
  • 2011The International Journal of Management Education842 cited
  • 2011Digital Marketing: The Time for a New “Academic Major” Has Arrived265 cited
  • 2010Knowledge and Skill Requirements for Marketing Jobs in the 21st Century204 cited
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  • 2006How Fast Do Students Forget What They Learn in Consumer Behavior? A Longitudinal Study158 cited
  • 2016Troubled waters: the transformation of marketing in a digital world93 cited
  • 2015Digital and Social Media Marketing in Business Education75 cited
  • 2017Revisiting the Relationship Between Marketing Education and Marketing Career Success56 cited
  • 2008Developing a Learning Orientation: The Role of Team-Based Active Learning45 cited
  • 2015Update Status40 cited

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  • 2011Teacher knowledge and minority students: the potential ofsaberes docentes30 cited
  • Cited by

    • 2020THE DIGITAL ERA HAS CHANGED MARKETING: A GUIDE TO USING INDUSTRY CERTIFICATIONS AND EXPLORATION OF STUDENT PERCEPTIONS OF EFFECTIVENESS34 cited
    • 2021AN INTEGRATED MODEL OF DIGITAL MARKETING CURRICULUM DESIGN26 cited
    • 2019Keeping the Marketing Curriculum Current in an Era of Digital Disruption21 cited
    • 2025Re-Imagining Marketing Education for Career Readiness in the GenAI Era20 cited
    • 2023The First 25 Years of Digital Marketing Education Research: A Thematic Exploration and an Agenda for Future Inquiry20 cited
    • 2020The Use and Value of Badges: Leveraging Salesforce Trailhead Badges for Marketing Technology Education19 cited
    • 2019INCORPORATING THIRD-PARTY ONLINE CERTIFICATIONS INTO A MARKETING COURSE: THE EFFECT OF LEARNING STYLE ON STUDENT RESPONSES17 cited
    • 2023Exploring Students’ Motivation to Participate in Entrepreneurial Marketing Education13 cited
    • 2021Digital marketing jobs: What are recruiters looking for?12 cited
    • 2023COURSE PROJECTS AS VALUE CO-CREATION TOOLS: DEVELOPING UNIVERSITY COLLABORATION OPPORTUNITIES10 cited
    • 2023Assessing authentically – learnings from marketing educators9 cited
    • 2023Social Media Marketing: A Commentary on Teaching and Learning in a Dynamic Field9 cited