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The effects of brand hearsay on brand trust and brand attitudes

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References

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1997

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited

1975SOME EXPLORATIONS IN INITIAL INTERACTION AND BEYOND: TOWARD A DEVELOPMENTAL THEORY OF INTERPERSONAL COMMUNICATION3,005 cited

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