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STRATEGI PEMASARAN, EDISI II
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STRATEGI PEMASARAN, EDISI II (1997)STRATEGI PEMASARAN, EDISI IIPENGARUH KREATIF, INOVASI DAN STRATEGI PEMASARAN TERHADAP PENINGKATAN DAYA BELI KONSUMEN (2022)PENGARUH KREATIF, INOVASI DAN…Influence Of Price Discount, In-Store Display, And Shopping Lifestyle On Impulse Buying At Umama Gallery Sidoarjo (2021)Influence Of Price Discount, …PENGARUH KUALITAS PELAYANAN, PERSEPSI HARGA DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN PENGGUNA JASA TRANSPORTASI OJEK ONLINE (Studi Pada Pelanggan GrabBike Di Kota Medan). (2019)PENGARUH KUALITAS PELAYANAN, …Kualitas Produk, Citra Merek dan Persepsi Harga Terhadap Proses Keputusan Pembelian Konsumen Sepeda Motor Matic “Honda” (2017)Kualitas Produk, Citra Merek …Re-Desain Kemasan dengan Metode Kansei Engineering (2015)Re-Desain Kemasan dengan Meto…Marketing Strategy and the Development of Batik Trusmi in the Regency of Cirebon which Used Natural Coloring Matters (2015)Marketing Strategy and the De…Menejemen Pemasaran Modern (1990)Marketing Planning and Strategy (1996)The application of jBatik software for batik products (2020)The influence of social entrepreneurship on the organizational learning, partnership, competitive advantages, and business performance (a study of a creative industry-based small scale apparel business in DKI Jakarta) (2020)NURTURING CONSUMERS‘ GREEN PURCHASE INTENTION ON NATURAL DYES BATIK DURING CRAFT SHOPPING TOUR IN THE BATIK CITY OF PEKALONGAN INDONESIA (2021)Manajemen Pemasaran Modern (2024)Kansei Engineering: A new ergonomic consumer-oriented technology for product development (1995)Riset Pemasaran dan Perilaku Konsumen (2002)AFFECTIVE MEANING: THE KANSEI ENGINEERING APPROACH (2008)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Manajemen Pemasaran di Indonesia: Analisis, Perencanaan, Implementasi dan Pengendalian (1994)The Effect of Brand Image and Product Knowledge on Purchase Intention Moderated by Price Discount (2007)Effect of Brand Image, Price, and Quality of Product on The Smartphone Purchase Decision (2020)Pengaruh Kualitas Produk, Harga dan Brand Image terhadap Keputusan Pembelian Produk Hand and Body Lotion Merek Citra (2020)Repurchase Model Through Purchase Decision: Analysis of Product and Price Effect on Dulux Paint Consumers in DKI Jakarta and Tangerang Area (2021)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Pengukuran tingkat kepuasan pelanggan untuk menaikkan pangsa pasar (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Faktor-Faktor yang Mempengaruhi Kepuasan Pelanggan pada Transportasi Online Roda Dua PT X (2021)Perilaku Konsumen : Teori Dan Penerapannya Dalam Pemasaran (2011)Manajemen Ritel : Strategi dan Implementasi Operasional Bisnis Ritel Modern di Indonesia (2014)METODE PENELITIAN Kuantitatif, Kualitatif dan R&D (2014)Pengaruh Price Discount, Fashion Involvement dan Shopping Lifestyle terhadap Impulse Buying pada Pengguna Brand ERIGO Apparel di Sidoarjo (2022)Metode Penelitian Kuantitatif 2016 (2016)Metode Penelitian Kuantitatif (2018)Prinsip-Prinsip Pemasaran (2023)
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  • 2017Kualitas Produk, Citra Merek dan Persepsi Harga Terhadap Proses Keputusan Pembelian Konsumen Sepeda Motor Matic “Honda”93 cited
  • 2015Marketing Strategy and the Development of Batik Trusmi in the Regency of Cirebon which Used Natural Coloring Matters41 cited
  • 2022PENGARUH KREATIF, INOVASI DAN STRATEGI PEMASARAN TERHADAP PENINGKATAN DAYA BELI KONSUMEN20 cited
  • 2019PENGARUH KUALITAS PELAYANAN, PERSEPSI HARGA DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN PENGGUNA JASA TRANSPORTASI OJEK ONLINE (Studi Pada Pelanggan GrabBike Di Kota Medan).16 cited
  • 2021Influence Of Price Discount, In-Store Display, And Shopping Lifestyle On Impulse Buying At Umama Gallery Sidoarjo12 cited
  • 2015Re-Desain Kemasan dengan Metode Kansei Engineering12 cited

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