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Eco Labels and Eco Conscious Consumer Behavior: The Mediating Effect of Green Trust and Environmental Concern

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References

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2014Signaling the Green Sell: The Influence of Eco-Label Source, Argument Specificity, and Product Involvement on Consumer Trust

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619 cited

2012“Greening” the marketing mix: do firms do it and does it pay off?580 cited

2015Examining green consumerism motivational drivers: does premium price and demographics matter to green purchasing?562 cited

2016Green product purchase intention: impact of green brands, attitude, and knowledge511 cited

Cited by

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2022Purchase Motives and Factors Shaping Consumer Behaviour on the Ecological Product Market (Poland Case Study)34 cited
2023The adoption of the green label by SMEs in the hotel sector: a leverage for reassuring their customers26 cited
2024Examining the Attitude–Behavior Gap in EU Ecolabel Adoption: A Mediation Path Analysis23 cited
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2022The Mechanisms for Influencing Green Purchase Intention by Environmental Concern: The Roles of Self-Green Image Congruence and Green Brand Trust14 cited
2024Predicting Eco-labeled Product Buying Behavior in an Emerging Economy through an Extension of Theory of Planned Behavior13 cited
2022Trust is felt to be a Good Trigger in Marketing and Green Products in Generating Purchase Interest11 cited
2023Consumers' perception of green advertising and eco-labels: The effect on purchasing intentions11 cited