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Grotesque imagery enhances the persuasiveness of luxury brand advertising
16 references·7 citing·48 second hop
Grotesque imagery enhances the persuasiveness of luxury brand advertising (2019)Grotesque imagery enhances the persuasive…The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation (2013)The Extended Transportation-I…The role of brand experience and affective commitment in determining brand loyalty (2011)The role of brand experience …Retail Luxury Strategy: Assembling Charisma through Art and Magic (2011)Retail Luxury Strategy: Assem…Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Do social media marketing act…Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness (2009)Value from Regulatory Constru…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Effects of consumer perceptions of brand experience on the web: brand familiarity, satisfaction and brand trust (2005)Effects of consumer perceptio…Narrative Processing: Building Consumer Connections to Brands (2004)Narrative Processing: Buildin…Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion. (2004)Bringing the Frame Into Focus…The role of brand/cause fit in the effectiveness of cause-related marketing campaigns (2002)The role of brand/cause fit i…The role of transportation in the persuasiveness of public narratives. (2000)The role of transportation in…The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)The Match-Up Hypothesis: Phys…The Market for Luxury Goods: Income versus Culture (1993)The Market for Luxury Goods: …Experiencing Narrative Worlds (1993)Experiencing Narrative WorldsThe Differential Role of Characteristics of Music on High- and Low- Involvement Consumers' Processing of Ads (1991)The Differential Role of Char…Flow: The Psychology of Optimal Experience (1991)Flow: The Psychology of Optim…The COVID ‐19 threat and luxury advertising (2023)The COVID ‐19 threat and luxu…Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands (2023)Exploring the differential ef…The impact of perceived manipulation, motives, and ethicality in cause-related marketing: a CRM+ model (2022)The impact of perceived manip…Marketing communication in luxury research: a framework-based literature review and research agenda (2022)Marketing communication in lu…Mixed Feelings Enhance the Effectiveness of Luxury Advertising (2021)Mixed Feelings Enhance the Ef…Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands: the mediating role of cognitive flexibility (2021)Mixed emotional appeal enhanc…“Touching with heart, reasoning by truth!” The impact of brand cues on mini-film advertising effect (2020)“Touching with heart, reasoni…The Handbook of Social Psychology (1969)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Brand authenticity: An integrative framework and measurement scale (2014)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives (2009)Online Customer Experience in e-Retailing: An empirical model of Antecedents and Outcomes (2012)Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response (2017)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 1991Flow: The Psychology of Optimal Experience9,395 cited
  • 2000The role of transportation in the persuasiveness of public narratives.4,849 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 2011Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand2,454 cited
  • 2004Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion.1,539 cited
  • 2004Narrative Processing: Building Consumer Connections to Brands1,397 cited
  • 2000The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs1,322 cited
  • 1993Experiencing Narrative Worlds1,214 cited
  • 2013The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation1,135 cited
  • 2005Effects of consumer perceptions of brand experience on the web: brand familiarity, satisfaction and brand trust750 cited
  • 1993The Market for Luxury Goods: Income versus Culture620 cited
  • 2009Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness613 cited
  • 2011The role of brand experience and affective commitment in determining brand loyalty580 cited
  • 2002

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The role of brand/cause fit in the effectiveness of cause-related marketing campaigns
500 cited
  • 1991The Differential Role of Characteristics of Music on High- and Low- Involvement Consumers' Processing of Ads474 cited
  • 2011Retail Luxury Strategy: Assembling Charisma through Art and Magic450 cited
  • Cited by

    • 2020“Touching with heart, reasoning by truth!” The impact of brand cues on mini-film advertising effect27 cited
    • 2021Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands: the mediating role of cognitive flexibility23 cited
    • 2023The COVID ‐19 threat and luxury advertising21 cited
    • 2022Marketing communication in luxury research: a framework-based literature review and research agenda18 cited
    • 2022The impact of perceived manipulation, motives, and ethicality in cause-related marketing: a CRM+ model18 cited
    • 2023Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands18 cited
    • 2021Mixed Feelings Enhance the Effectiveness of Luxury Advertising13 cited