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From soft power to sports diplomacy: a theoretical and conceptual discussion · Study

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ArticleFrom soft power to sports diplomacy: a theoretical and conceptual discussion

Yoav Dubinsky2019

Article2019

From soft power to sports diplomacy: a theoretical and conceptual discussion

93 citations·0/0 files stored·Place Branding and Public Diplomacy

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International Relations and Foreign Policy Sport and Mega-Event Impacts European Cultural and National Identity

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 2004Soft Power: The Means to Success in World Politics 1995Nations and nationalism since 1780 programme, myth, reality 1991Managing brand equity : capitalizing on the value of a brand name.2004Management International Review 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name 1992Nations and Nationalism since 1780 2008Public Diplomacy and Soft Power

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2023Inteligencia artificial en el periodismo deportivo: estudio en Brasil y Portugal

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Details

Year2019

Typearticle

Published2019-02-07

VenuePlace Branding and Public Diplomacy

ISSN-L1751-8040

Languageen

Citations93

Files0 public / 0

ShelfInternational Relations and Foreign Policy

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doi10.1057/s41254-019-00116-8

openalex_workW2913729932

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