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İkna Edici İletişimde Reklam Müziğinin Kullanımı: Banka Reklam Müziklerinin İkna Edici İletişim Stratejileri Açısından İncelenmesi
9 references·0 citing·35 second hop
İkna Edici İletişimde Reklam Müziğinin Kullanımı: Banka Reklam Müziklerinin İkna Edici İletişim Stratejileri Açısından İncelenmesi (2019)İkna Edici İletişimde Reklam Müziğinin Ku…Music in television advertising and other persuasive media (2013)Music in television advertisi…Music and Advertising: The Effect of Music in Television Commercials on Consumer Attitudes (2012)Music and Advertising: The Ef…İletişime Giriş: Temel Kavramlar ve Süreçler (2010)İletişime Giriş: Temel Kavram…Beethoven’s last piano sonata and those who follow crocodiles: Cross-domain mappings of auditory pitch in a musical context (2009)Beethoven’s last piano sonata…Effects of Popular Music in Advertising on Attention and Memory (2006)Effects of Popular Music in A…İnsan İlişkilerinde İletişim (2005)İnsan İlişkilerinde İletişimThe Effect of Background Music on Ad Processing: A Contingency Explanation (1993)The Effect of Background Musi…Music, Mood, and Marketing (1990)Music, Mood, and MarketingMusic in Advertising: An Analytic Paradigm (1989)Music in Advertising: An Anal…Emotion and Meaning in Music (1961)Advances in Consumer Research (1992)A Contingency Approach: The Effects of Spokesperson Type and Service Type on Service Advertising Perceptions (2002)Purchase occasion influence on the role of music in advertising (2003)BANNER ADVERTISER-WEB SITE CONTEXT CONGRUITY AND COLOR EFFECTS ON ATTENTION AND ATTITUDES (2005)Design and Analysis: A Researcher's Handbook (2005)The Impact of Television Advertising: Learning Without Involvement (1965)Communication and Persuasion (1986)The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising (1994)A Content Analysis of Music Placement in Prime-Time Television Advertising (2008)Attitude toward the advertising music: an overlooked potential pitfall in commercials (2011)A model of consumer response to advertising music (2012)The Measurement of Meaning (1957)Metaphors We Live By (2003)Vocal communication of emotion: A review of research paradigms (2003)Searching for Roots of Entrainment and Joint Action in Early Musical Interactions (2012)How thought is mapped into words (2013)The Thickness of Musical Pitch (2013)The need for cognition. (1982)The Elaboration Likelihood Model of Persuasion (1986)The Psychology of Attitudes (1997)Development and testing of an instrument to determine Musical Fit in audio–visual advertising (2017)Non-musical sound branding – a conceptualization and research overview (2018)I’ve heard that brand before: the role of music recognition on consumer choice (2022)Philosophy in a New Key (1957)Using Background Music to Affect the Behavior of Supermarket Shoppers (1982)Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)The Effects of the Service Environment on Affect and Consumer Perception of Waiting Time: An Integrative Review and Research Propositions (1996)The influence of in-store music on wine selections. (1999)Store Atmospherics: A Multisensory Perspective (2014)Informal social communication. (1950)The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach (1982)The End of Diegesis As We Know It? (2013)Drawing listener attention in popular music: Testing five musical features arising from the theory of attention economy (2017)Sound arguments (2017)
this work references cited by second hop

References

  • 1990Music, Mood, and Marketing746 cited
  • 1993The Effect of Background Music on Ad Processing: A Contingency Explanation305 cited
  • 2009Beethoven’s last piano sonata and those who follow crocodiles: Cross-domain mappings of auditory pitch in a musical context291 cited
  • 2006Effects of Popular Music in Advertising on Attention and Memory120 cited
  • 1989Music in Advertising: An Analytic Paradigm117 cited
  • 2013Music in television advertising and other persuasive media38 cited
  • 2005İnsan İlişkilerinde İletişim9 cited
  • 2012Music and Advertising: The Effect of Music in Television Commercials on Consumer Attitudes9 cited
  • 2010İletişime Giriş: Temel Kavramlar ve Süreçler8 cited

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