Corporate Communications

Paul R. Jackson

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Public Relations and Crisis Communication Communication Studies and Media Corporate Identity and Reputation

Abstract

This chapter contains sections titled: Introduction Network Communities: Who are an Organization's Stakeholders? Network Linkages: the Relationship between an Organization and its Stakeholders Communication Flows in Networks Bringing it All together: The Orchestration of Communication Concluding Remarks References

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1991Firm Resources and Sustained Competitive Advantage 1984A resource‐based view of the firm 2010Strategic management a stakeholder approach 1995Managing Legitimacy: Strategic and Institutional Approaches 2007Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance 1996Sensemaking in Organizations 1997Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of who and What Really Counts 1995The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications

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