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Mapping between placement strategies and placed product attributes in television programs
16 references·0 citing·36 second hop
Mapping between placement strategies and placed product attributes in television programs (2019)Mapping between placement strategies and …Advances in Consumer Research (2025)Advances in Consumer ResearchThe Content Analysis Guidebook (2017)The Content Analysis GuidebookThe influence of online product recommendations on consumers’ online choices (2004)The influence of online produ…Signaling Unobservable Product Quality through a Brand Ally (1999)Signaling Unobservable Produc…Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)Evaluating the Potential of I…Brand Equity as a Signaling Phenomenon (1998)Brand Equity as a Signaling P…Mood and judgment: The affect infusion model (AIM). (1995)Mood and judgment: The affect…Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues (1994)Beyond Advertising and Public…Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity (1991)Content-Analysis Research: An…Reliability of Nominal Data Based on Qualitative Judgments (1989)Reliability of Nominal Data B…Endorser Effectiveness by Product Type (1979)Endorser Effectiveness by Pro…The Economics of Information (1976)The Economics of InformationAdvertising as Information (1974)Advertising as InformationFree Competition and the Optimal Amount of Fraud (1973)Free Competition and the Opti…Information and Consumer Behavior (1970)Information and Consumer Beha…The Economics of Information (1961)The Economics of InformationStructural Equations with Latent Variables (1989)Structural Equations with Latent Variables. (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality (2000)The impact of perceived corporate social responsibility on consumer behavior (2005)Brands and Branding: Research Findings and Future Priorities (2006)Crime and Punishment: An Economic Approach (1968)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)The Psychology of Interpersonal Relations. (1958)The case for motivated reasoning. (1990)ATTITUDES AND ATTITUDE CHANGE (1997)Attitude Change: Persuasion and Social Influence (2000)SERVICE WITH A SMILE: EMOTIONAL CONTAGION IN THE SERVICE ENCOUNTER. (2001)THE PSYCHOLOGY OF PERSONAL CONSTRUCTS (2010)The processes of causal attribution. (1973)Exploring the value of online product reviews in forecasting sales: The case of motion pictures (2007)The impact of electronic word‐of‐mouth (2008)The Impact of New Media on Customer Relationships (2010)Handbook of Social Psychology (2013)Qualitative Content Analysis (2008)The qualitative content analysis process (2008)How to plan and perform a qualitative study using content analysis (2016)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Signaling in Retrospect and the Informational Structure of Markets (2002)Neoliberalism, higher education and the knowledge economy: from the free market to knowledge capitalism (2005)The Antecedents and Consequences of Customer Satisfaction for Firms (1993)The Evolution of Cooperation (1981)The Role of Market Forces in Assuring Contractual Performance (1981)The Categorical Imperative: Securities Analysts and the Illegitimacy Discount (1999)The Contributions of the Economics of Information to Twentieth Century Economics (2000)What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.Com1 (2010)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)
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References

  • 2025Advances in Consumer Research13,264 cited
  • 2017The Content Analysis Guidebook9,228 cited
  • 1970Information and Consumer Behavior5,796 cited
  • 1961The Economics of Information5,253 cited
  • 1973Free Competition and the Optimal Amount of Fraud3,943 cited
  • 1995Mood and judgment: The affect infusion model (AIM).3,469 cited
  • 1974Advertising as Information3,430 cited
  • 1976The Economics of Information3,287 cited
  • 1998Brand Equity as a Signaling Phenomenon1,968 cited
  • 2004The influence of online product recommendations on consumers’ online choices1,584 cited
  • 1989Reliability of Nominal Data Based on Qualitative Judgments1,575 cited
  • 1991Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity1,523 cited
  • 1999Signaling Unobservable Product Quality through a Brand Ally964 cited
  • 1998Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods883 cited
  • 1979Endorser Effectiveness by Product Type816 cited
  • 1994Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues

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