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Analysis of the moral mechanism to purchase counterfeit luxury goods: evidence from China

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References

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2009Devil wears (counterfeit) Prada: a study of antecedents and outcomes of attitudes towards counterfeits of luxury brands415 cited
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2011

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The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits

399 cited

2003Consumer Ethics Research: Review, Synthesis and Suggestions for the Future396 cited

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2023Environmental concern and purchase intention of pre-loved luxury products: a moderated mediation model36 cited
2021Effect of spirituality and ethics on green advertising, and the multi- mediating roles of green buying and green satisfaction31 cited
2022Do you consider buying a counterfeit? New evidence from the theory of planned behaviour and cognitive dissonance theory30 cited
2020Why do consumers buy counterfeit luxury products? A tale of two major cities in two different countries29 cited
2023Signaling norm salience through perceived peer counterfeit consumption20 cited
2023Sustainable luxury purchase behavior in the Post-Pandemic Era: a grounded theory study in China20 cited
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2021Luxury goods and their counterfeits in Sub-Saharan Africa: a conceptual model of counterfeit luxury purchase intentions and empirical test18 cited
2022Exploring Customer Perceived Value towards non-deceptive counterfeiting: a grounded theory approach18 cited
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