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Making the Mass White: How Racial Segregation Shaped Consumer Segmentation · Study

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ChapterMaking the Mass White: How Racial Segregation Shaped Consumer Segmentation

Marcel Rosa‐Salas2019

Chapter2019

Making the Mass White: How Racial Segregation Shaped Consumer Segmentation

Marcel Rosa‐Salas

24 citations·0/0 files stored·Springer eBooks

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American History and Culture Race, History, and American Society Consumer Behavior in Brand Consumption and Identification

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2002Latinos, Inc.: the marketing and making of a people 2009Looking at Shirley, the Ultimate Norm: Colour Balance, Image Technologies, and Cognitive Equity 2012Latinos, Inc.2017Say My Name: Nameplate Jewelry and the Politics of Taste

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2022Hierarchies of knowledge about intersectionality in marketing theory and practice 2023Perspectives: race and advertising: conceptualizing a way forward through aesthetics

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Year2019

Typechapter

Published2019-01-01

VenueSpringer eBooks

Languageen

Citations24

Files0 public / 0

ShelfAmerican History and Culture

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doi10.1007/978-3-030-11711-5_2

openalex_workW2923316211

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