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Making the Mass White: How Racial Segregation Shaped Consumer Segmentation

4 references·2 citing·24 second hop

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References

2002Latinos, Inc.: the marketing and making of a people622 cited
2009Looking at Shirley, the Ultimate Norm: Colour Balance, Image Technologies, and Cognitive Equity295 cited
2012Latinos, Inc.153 cited
2017Say My Name: Nameplate Jewelry and the Politics of Taste5 cited

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2022Hierarchies of knowledge about intersectionality in marketing theory and practice34 cited
2023Perspectives: race and advertising: conceptualizing a way forward through aesthetics27 cited

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