Developing health messages for promoting health behavior

Hiroaki Uechi · Yuichirou Honda

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Behavioral Health and Interventions Media Influence and Health Health and Wellbeing Research

Abstract

This study examined the relationship between message framing type and psychological traits in university students participants were (N=251.170 men and 81 women). First, we developed the Health Promotion/Prevention Focus Scale (HPPFS). Factor analysis indicated that the HPPFS consisted of six items and had a two-factor structure: (1) “Health promotion orientation.” and (2) “Disease prevention orientation.” The scale also had good reliability and validity. Next, we explored differences in the effect of messages according to the type of message framing and psychological traits. The results of an ANOVA indicated that usability scores of exercise behaviors were significantly higher in loss-framed messages,whereas acceptability scores of eating behaviors were higher in gain-framed messages. Also, there were no effects of the message on either exercise or eating behaviors of participants with low scores for Health promotion orientation or Disease prevention orientation factors.

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References

1997Shaping perceptions to motivate healthy behavior: The role of message framing.2002Motivation by positive or negative role models: Regulatory focus determines who will best inspire us.2010A systematic review of three approaches for constructing physical activity messages: What messages work and what improvements are needed?2013Health Message Framing: Moderators, Mediators, and Mysteries 2004Promoting exercise behaviour: An integration of persuasion theories and the theory of planned behaviour 2008Promoting Fruit and Vegetable Intake through Messages Tailored to Individual Differences in Regulatory Focus 2014Message framing for health: Moderation by perceived susceptibility and motivational orientation in a diverse sample of Americans.2015Emphasizing the losses or the gains: Comparing situational and individual moderators of framed messages to promote fruit and vegetable intake

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