References

• 1997Shaping perceptions to motivate healthy behavior: The role of message framing.1,937 cited
• 2002Motivation by positive or negative role models: Regulatory focus determines who will best inspire us.1,746 cited
• 2010A systematic review of three approaches for constructing physical activity messages: What messages work and what improvements are needed?270 cited
• 2013Health Message Framing: Moderators, Mediators, and Mysteries116 cited
• 2004Promoting exercise behaviour: An integration of persuasion theories and the theory of planned behaviour108 cited
• 2008Promoting Fruit and Vegetable Intake through Messages Tailored to Individual Differences in Regulatory Focus75 cited
• 2014Message framing for health: Moderation by perceived susceptibility and motivational orientation in a diverse sample of Americans.60 cited
• 2015Emphasizing the losses or the gains: Comparing situational and individual moderators of framed messages to promote fruit and vegetable intake53 cited
• 2014Effects of Message Framing on Self-Report and Accelerometer-Assessed Physical Activity Across Age and Gender Groups38 cited
• 2011Valences of self-evaluation and approach-avoidance tendencies: Research based on regulatory focus theory35 cited

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