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Instagram Stories versus Facebook Wall: an advertising effectiveness analysis
16 references·8 citing·49 second hop
Instagram Stories versus Facebook Wall: an advertising effectiveness analysis (2019)Instagram Stories versus Facebook Wall: a…Influencers on Instagram: Antecedents and consequences of opinion leadership (2018)Influencers on Instagram: Ant…Social media in marketing: A review and analysis of the existing literature (2017)Social media in marketing: A …Social Media and Fake News in the 2016 Election (2017)Social Media and Fake News in…The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption (2016)The influence of eWOM in soci…Instagram: Motives for its use and relationship to narcissism and contextual age (2016)Instagram: Motives for its us…Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)Creative Strategies in Social…Principles and practice of structural equation modeling, 3rd ed. (2011)Principles and practice of st…Narcissism and Social Networking Web Sites (2008)Narcissism and Social Network…Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach (2007)Examining the structural rela…Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effec…The Limited Capacity Model of Mediated Message Processing (2000)The Limited Capacity Model of…The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands (2000)The Impact of Corporate Credi…Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Assessing the effects of qual…Gender Differences in the Perception and Use of E-Mail: An Extension to the Technology Acceptance Model1 (1997)Gender Differences in the Per…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…A Theory of Psychological Reactance (1968)A Theory of Psychological Rea…Instagram adoption for local food transactions: A research framework (2022)Instagram adoption for local …A Long Story Short: An Analysis of Instagram Stories during the 2020 Campaigns (2022)A Long Story Short: An Analys…The Impact of Instagram Stories on Tourists’ Consumption Behavior in Smart City Night Markets (2021)The Impact of Instagram Stori…Platform ecology: A user‐centric and relational conceptualization of online platforms (2021)Platform ecology: A user‐cent…Media and group influence on Generation Y consumers’ attitudes towards beauty products (2021)Media and group influence on …MASA DEPAN MEDIA MASSA DI ERA DIGITAL (2021)MASA DEPAN MEDIA MASSA DI ERA…Followers’ reactions to influencers’ Instagram posts (2020)Followers’ reactions to influ…Exploring How Influencer and Relationship Marketing Serve Corporate Sustainability (2020)Exploring How Influencer and …Culture's Consequences: International Differences in Work-Related Values. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2017Social Media and Fake News in the 2016 Election6,737 cited
  • 2000Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments6,398 cited
  • 2011Principles and practice of structural equation modeling, 3rd ed.5,287 cited
  • 1968A Theory of Psychological Reactance4,758 cited
  • 2007Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach2,385 cited
  • 1997Gender Differences in the Perception and Use of E-Mail: An Extension to the Technology Acceptance Model12,227 cited
  • 2000The Limited Capacity Model of Mediated Message Processing2,150 cited
  • 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis1,996 cited
  • 2014Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement1,462 cited
  • 2018Influencers on Instagram: Antecedents and consequences of opinion leadership1,331 cited
  • 2000The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands1,301 cited
  • 2016The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption1,188 cited

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2008
Narcissism and Social Networking Web Sites
1,159 cited
  • 2017Social media in marketing: A review and analysis of the existing literature1,126 cited
  • 2016Instagram: Motives for its use and relationship to narcissism and contextual age1,094 cited
  • Cited by

    • 2020Followers’ reactions to influencers’ Instagram posts134 cited
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    • 2021Platform ecology: A user‐centric and relational conceptualization of online platforms43 cited
    • 2021Media and group influence on Generation Y consumers’ attitudes towards beauty products20 cited
    • 2022A Long Story Short: An Analysis of Instagram Stories during the 2020 Campaigns14 cited
    • 2021MASA DEPAN MEDIA MASSA DI ERA DIGITAL14 cited
    • 2022Instagram adoption for local food transactions: A research framework11 cited
    • 2021The Impact of Instagram Stories on Tourists’ Consumption Behavior in Smart City Night Markets9 cited