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The Effectiveness of Social Media Storytelling in Strategic Innovation Communication: Narrative Form Matters
16 references·7 citing·44 second hop
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(2003)Diffusion of innovations.Diffusion of innovations (2003)Diffusion of innovationsEntertainment-Education and Elaboration Likelihood: Understanding the Processing of Narrative Persuasion (2002)Entertainment-Education and E…Dual coding theory: Retrospect and current status. (1991)Dual coding theory: Retrospec…Trust: Making and Breaking Cooperative Relations. (1989)Trust: Making and Breaking Co…Human Inference: Strategies and Shortcomings of Social Judgment. (1981)Human Inference: Strategies a…Narrative Discourse: An Essay in Method (1980)Narrative Discourse: An Essay…AI Disclosure in Strategic CSR Communication: Examining the Impact of Narratives, Source Labels, Message Transparency, and Organizational Perceptions on Behavioral Intentions (2025)AI Disclosure in Strategic CS…Once upon a game: boosting brand storytelling through gamification (2024)Once upon a game: boosting br…Kommunikasjon er ikke en del av puslespillet – det er puslespillet: ledelseskommunikasjon fra et kompleksitetsperspektiv (2024)Kommunikasjon er ikke en del …Establishment of the Norwegian Public Relations Club in the Context of the Cold War (2024)Establishment of the Norwegia…What drives technology-enhanced storytelling immersion? 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(1977)Understanding Attitudes and Predicting Social Behavior (1980)Narrative communication in cancer prevention and control: A framework to guide research and application (2007)Using narratives and storytelling to communicate science with nonexpert audiences (2014)Putting Education in “Educational” Apps (2015)Social Foundations of Thought and Action : A Social Cognitive Theory (1985)Book Review: The Psychology of Attitudes (1997)Dual-process theories in social psychology (1999)Understanding Media Enjoyment: The Role of Transportation Into Narrative Worlds (2004)Toward a Theory of Entertainment Persuasion: Explaining the Persuasive Effects of Entertainment-Education Messages (2008)The Differential Susceptibility to Media Effects Model (2013)The Origins and Development of the Diffusion of Innovations Paradigm as an Example of Scientific Growth (1995)Network models of the diffusion of innovations (1996)The utilization of e‐government services: citizen trust, innovation and acceptance factors* (2005)Sociomaterial Practices: Exploring Technology at Work (2007)Guidelines on multicultural education, training, research, practice, and organizational change for Psychologists. 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this work references cited by second hop

References

  • 2003Diffusion of innovations20,555 cited
  • 2003Diffusion of innovations.13,723 cited
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  • 2006Using Narrative Communication as a Tool for Health Behavior Change: A Conceptual, Theoretical, and Empirical Overview1,232 cited
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  • 2003Message Properties, Mediating States, and Manipulation Checks: Claims, Evidence, and Data Analysis in Experimental Persuasive Message Effects Research613 cited
  • 2015Marketing strategies, perceived risks, and consumer trust in online buying behaviour492 cited

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2007
Toward a definition of narrative
473 cited
  • 2009Innovation and Economic Growth367 cited
  • Cited by

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    • 2024Kommunikasjon er ikke en del av puslespillet – det er puslespillet: ledelseskommunikasjon fra et kompleksitetsperspektiv11 cited
    • 2025AI Disclosure in Strategic CSR Communication: Examining the Impact of Narratives, Source Labels, Message Transparency, and Organizational Perceptions on Behavioral Intentions8 cited