References

• 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
• 1988Prospect theory: An analysis of decision under risk32,475 cited
• 2001Consumer perceived value: The development of a multiple item scale6,635 cited
• 1985Mental Accounting and Consumer Choice4,875 cited
• 1998Impulse buying: Modeling its precursors1,401 cited
• 1985Mental Accounting and Consumer Choice / Теория ментального учета и потребительский выбор1,250 cited
• 1987The effect of message framing on breast self-examination attitudes, intentions, and behavior.1,101 cited
• 1999Perceptions of Price Unfairness: Antecedents and Consequences941 cited
• 2001Consumer Decision‐making at an Internet Shopbot: Brand Still Matters622 cited
• 2004The Influence of Loyalty Programs and Short-Term Promotions on Customer Retention534 cited
• 2013Conditional process modeling: Using structural equation modeling to examine contingent causal processes.441 cited
• 2008Impulse buying: the role of affect, social influence, and subjective wellbeing340 cited
• 2009Beyond buying: Motivations behind consumers' online shopping cart use339 cited
• 2011Innovations in Retail Pricing and Promotions309 cited
• 1991A Two-State Model of Purchase Incidence and Brand Choice