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The importance of advertising skepticism for brand extension appeals
16 references·2 citing·44 second hop
The importance of advertising skepticism for brand extension appeals (2019)The importance of advertising skepticism …Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You “Think Different” (2008)Automatic Effects of Brand Ex…Self‐Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration (2007)Self‐Referencing and Persuasi…Age of propaganda: The everyday use and abuse of persuasion. (2007)Age of propaganda: The everyd…Drivers of Brand Extension Success (2006)Drivers of Brand Extension Su…AD SKEPTICISM: The Consequences of Disbelief (2005)AD SKEPTICISM: The Consequenc…When Is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer Skepticism (2003)When Is Honesty the Best Poli…The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)The Match-Up Hypothesis: Phys…The Role of Emotions in Marketing (1999)The Role of Emotions in Marke…Development of a Scale to Measure Consumer Skepticism Toward Advertising (1998)Development of a Scale to Mea…The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…The Importance of the Brand in Brand Extension (1994)The Importance of the Brand i…The Effects of Sequential Introduction of Brand Extensions (1992)The Effects of Sequential Int…Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency (1991)Evaluation of Brand Extension…A Process-Tracing Study of Brand Extension Evaluation (1991)A Process-Tracing Study of Br…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Advances in Consumer Research (1983)Advances in Consumer ResearchThe effect of celebrity endorsement on omission neglect at different levels of skepticism (2021)The effect of celebrity endor…Consumer cynicism in service failures (2021)Consumer cynicism in service …Human Inference: Strategies and Shortcomings of Social Judgment. 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References

  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 1999The Role of Emotions in Marketing3,295 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1983Advances in Consumer Research2,879 cited
  • 2000The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs1,322 cited
  • 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
  • 1992The Effects of Sequential Introduction of Brand Extensions1,281 cited
  • 1998Development of a Scale to Measure Consumer Skepticism Toward Advertising1,033 cited
  • 2003When Is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer Skepticism1,000 cited
  • 1991A Process-Tracing Study of Brand Extension Evaluation891 cited
  • 1994The Importance of the Brand in Brand Extension819 cited
  • 2007Self‐Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration725 cited
  • 2006Drivers of Brand Extension Success667 cited
  • 2005AD SKEPTICISM: The Consequences of Disbelief544 cited
  • 2008Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You “Think Different”

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493 cited
  • 2007Age of propaganda: The everyday use and abuse of persuasion.465 cited
  • Cited by

    • 2021Consumer cynicism in service failures41 cited
    • 2021The effect of celebrity endorsement on omission neglect at different levels of skepticism12 cited