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DO TAGLINES HAVE A POSITIVE IMPACT ON BUILDING THE BRAND PERCEPTION? A CASE STUDY ON KIT KAT
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DO TAGLINES HAVE A POSITIVE IMPACT ON BUILDING THE BRAND PERCEPTION? A CASE STUDY ON KIT KAT (2016)DO TAGLINES HAVE A POSITIVE IMPACT ON BUI…Some antecedents and outcomes of brand love (2006)Some antecedents and outcomes…Guilty through association: brand association transfer to brand alliances (2005)Guilty through association: b…Brands affect slogans affect brands? Competitive interference, brand equity and the brand-slogan link (2005)Brands affect slogans affect …A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments (2004)A Sound Idea: Phonetic Effect…Surface‐structure transformations and advertising slogans: The case for moderate syntactic complexity (2002)Surface‐structure transformat…Recall and recognition of brand names: A comparison of word and nonword name types (2002)Recall and recognition of bra…Creating effective logos: Insights from theory and practice (2002)Creating effective logos: Ins…The effects of brand associations on consumer response (2001)The effects of brand associat…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 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References

  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
  • 2006Some antecedents and outcomes of brand love2,282 cited
  • 2001The effects of brand associations on consumer response567 cited
  • 1985Nature of priming effects on categorization.539 cited
  • 2004A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments378 cited
  • 1986Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation313 cited
  • 1991Memory in a jingle jungle: Music as a mnemonic device in communicating advertising slogans.189 cited
  • 2002Creating effective logos: Insights from theory and practice116 cited
  • 1993How advertising slogans can prime evaluations of brand extensions115 cited
  • 2005Guilty through association: brand association transfer to brand alliances112 cited
  • 2005Brands affect slogans affect brands? Competitive interference, brand equity and the brand-slogan link83 cited
  • 2002Recall and recognition of brand names: A comparison of word and nonword name types83 cited

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  • 1998How advertising slogans can prime evaluations of brand extensions: further empirical results82 cited
  • 2002Surface‐structure transformations and advertising slogans: The case for moderate syntactic complexity61 cited
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