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The contingent effect of product relatedness on B2B firms pricing strategy. Evidence from India
16 references·0 citing·37 second hop
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2015Common Method Bias in PLS-SEM10,154 cited
  • 1972Principles of Marketing5,587 cited
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1999
Activity-based costing diffusion across organizations: an exploratory empirical analysis of Finnish firms
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