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How Social Interaction Affects Purchase Intention in Social Commerce: A Cultural Perspective

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References

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2015Marketing strategies, perceived risks, and consumer trust in online buying behaviour461 cited

Cited by

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2020FACTORS INFLUENCING CUSTOMERS’ PURCHASE INTENTION IN SOCIAL COMMERCE56 cited
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2023Understanding Trust Drivers of S-commerce43 cited
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2021Generation Z’ Young Adults and M-Commerce Use in Romania29 cited
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2021Systematic Literature Review on The Evolution of Technology Acceptance and Usage Model used in Consumer Behavioural Study15 cited
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